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Title: The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand, Author: Karen Tiber Leland
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The Brand Mapping Strategy:…
by Karen Tiber Leland
Paperback $21.95
Title: AdValue, Author: Leslie Butterfield
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AdValue
by Leslie Butterfield (Editor)
Paperback $54.95
Title: Competitive Branding: Winning in the Market Place with Value-Added Brands / Edition 1, Author: Torsten H. Nilson
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Competitive Branding: Winning…
by Torsten H. Nilson
Hardcover $80.00
Title: The Global Brand: How to Create and Develop Lasting Brand Value in the World Market, Author: Nigel Hollis
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The Global Brand: How to…
by Nigel Hollis
Paperback $18.99
Title: I Think I Need Marketing: The Knowledge You Need to Build and Manage a Successful Marketing Program, Author: Bonnie Taylor
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I Think I Need Marketing: The…
by Bonnie Taylor
Paperback $19.95
Title: B2B Brand Management / Edition 1, Author: Philip Kotler
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B2B Brand Management / Edition…
by Philip Kotler, I. Michi, Waldemar Pfoertsch
Paperback $59.99
Title: Building Customer-brand Relationships / Edition 1, Author: Don E. Schultz
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Building Customer-brand…
by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro
Hardcover $180.00
Title: From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names, Author: Evan Morris
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From Altoids to Zima: The…
by Evan Morris
Paperback $14.99
Title: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity, Author: David A. Aaker
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Brand Portfolio Strategy:…
by David A. Aaker
Paperback $30.00
Title: Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion, Author: Nicholas Ind
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Living the Brand: How to…
by Nicholas Ind
Hardcover $45.99
Title: Brand Relevance: Making Competitors Irrelevant / Edition 1, Author: David A. Aaker
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Brand Relevance: Making…
by David A. Aaker
Hardcover $32.95
Title: Top Secret Recipes Lite!: A Cookbook, Author: Todd Wilbur
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Top Secret Recipes Lite!: A…
by Todd Wilbur
Paperback $24.00
Title: Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki, Author: Rohit Bhargava
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Personality Not Included: Why…
by Rohit Bhargava
eBook $22.99 $30.60 Current price is $22.99, Original price is $30.60.
Title: Museum Branding: How to Create and Maintain Image, Loyalty, and Support, Author: Margot Wallace
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Museum Branding: How to Create…
by Margot Wallace
Paperback $51.00
Title: The Social Media Entrepreneur: Growing, Engaging, and Thriving Online, Author: Tina Mariani
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The Social Media Entrepreneur:…
by Tina Mariani
Paperback $8.99
Title: The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset, Author: Ronald J. Alsop
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The 18 Immutable Laws of…
by Ronald J. Alsop
Paperback $19.99
Title: Advertising and Promotion / Edition 3, Author: Chris Hackley
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Advertising and Promotion /…
by Chris Hackley, Rungpaka Amy Hackley
Paperback $65.00
Title: The Activation Imperative: How to Build Brands and Business by Inspiring Action, Author: William Rosen
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The Activation Imperative: How…
by William Rosen, Laurence Minsky, Rory Sutherland (Foreword by)
Paperback $32.00
Title: How to Use Advertising to Build Strong Brands / Edition 1, Author: John Philip Jones
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How to Use Advertising to…
by John Philip Jones
Explore Series
Paperback $129.00
Title: Wally Olins on Brand, Author: Wally Olins
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Wally Olins on Brand
by Wally Olins
eBook $19.99 $26.23 Current price is $19.99, Original price is $26.23.

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