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Title: Building Brand Authenticity: 7 Habits of Iconic Brands, Author: M. Beverland
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Building Brand Authenticity: 7…
by M. Beverland
Paperback $109.99
Title: Contemporary Thoughts on Corporate Branding and Corporate Identity Management, Author: T. Melewar
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Contemporary Thoughts on…
by T. Melewar (Editor), E. Karaosmanoglu (Editor), Kenneth A. Loparo (Editor)
Paperback $109.99
Title: Commercial Nationalism: Selling the Nation and Nationalizing the Sell, Author: Zala Volcic
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Commercial Nationalism:…
by Zala Volcic (Editor), Mark Andrejevic (Editor)
Explore Series
Hardcover $109.99
Title: Developing Insights on Branding in the B2B Context, Author: Nikolina Koporcic
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Developing Insights on…
by Nikolina Koporcic (Editor), Maria Ivanova-Gongne (Editor), Anna-Greta Nystrom (Editor), Jan-Ake Tornroos (Editor)
eBook $100.00
Title: Designing Brand Experience: Creating Powerful Integrated Brand Solutions / Edition 1, Author: Robin Landa
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Designing Brand Experience:…
by Robin Landa
Explore Series
Paperback $99.95
Title: Inclusive Branding: The Why and How of a Holistic Approach to Brands, Author: Klaus Schmidt
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Inclusive Branding: The Why…
by Klaus Schmidt, C. Ludlow
Paperback $99.00
Title: Brands, Competition Law and IP, Author: Deven R. Desai
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Brands, Competition Law and IP
by Deven R. Desai (Editor), Ioannis Lianos (Editor), Spencer Weber Waller (Editor)
eBook $97.99 $130.00 Current price is $97.99, Original price is $130.00.
Title: Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing, Author: Arch Woodside
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Measuring the Effectiveness of…
by Arch Woodside
Hardcover $95.00
Title: Integrated Branding: Becoming Brand-Driven Through Companywide Action, Author: Joe LePla
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Integrated Branding: Becoming…
by Joe LePla, Lynn Parker
Hardcover $95.00
Title: Citizen Brands: Putting Society at the Heart of your Business / Edition 1, Author: Michael Willmott
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Citizen Brands: Putting…
by Michael Willmott
Hardcover $90.00
Title: Improving the Performance of Sponsorship / Edition 1, Author: Ardi Kolah
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Improving the Performance of…
by Ardi Kolah
Paperback $89.99
Title: Brands: The New Wealth Creators, Author: Susannah Hart
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Brands: The New Wealth…
by Susannah Hart, John Murphy
Hardcover $89.00
Title: Building Brands Directly: Creating Business Value from Customer Relationships, Author: Stewart Pearson
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Building Brands Directly:…
by Stewart Pearson
Hardcover $89.00
Title: Brand Power, Author: Paul Stobart
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Brand Power
by Paul Stobart
Hardcover $89.00
Title: Corporate Brand Personality: Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity, Author: Lesley Everett
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Corporate Brand Personality:…
by Lesley Everett, Clive Woodward (Foreword by)
Hardcover $89.00
Title: The Production of American Religious Freedom, Author: Finbarr Curtis
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The Production of American…
by Finbarr Curtis
#7 in Series
Hardcover $89.00
Title: The Corporate Brand, Author: Nicholas Ind
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The Corporate Brand
by Nicholas Ind
Hardcover $89.00
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, David A. Aaker (Editor), Alexander L. Biel, Alexander Biel (Editor)
eBook $86.49 $115.00 Current price is $86.49, Original price is $115.00.
Title: The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications / Edition 1, Author: Gabriela Salinas
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The International Brand…
by Gabriela Salinas
Hardcover $86.00
Title: Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding, Author: D. Jackson
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Sonic Branding: An Essential…
by D. Jackson
Hardcover $84.99

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