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Title: Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing, Author: Arch Woodside
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Measuring the Effectiveness of…
by Arch Woodside
Hardcover $95.00
Title: Building Brands Directly: Creating Business Value from Customer Relationships, Author: Stewart Pearson
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Building Brands Directly:…
by Stewart Pearson
Hardcover $89.00
Title: Building Strong Brands, Author: David A. Aaker
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Building Strong Brands
by David A. Aaker
Hardcover $35.00
Title: Building Brand Identity: A Strategy for Success in a Hostile Marketplace / Edition 1, Author: Lynn B. Upshaw
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Building Brand Identity: A…
by Lynn B. Upshaw
#1 in Series
Hardcover $70.00
Title: Brand Power, Author: Paul Stobart
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Brand Power
by Paul Stobart
Hardcover $89.00
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands / Edition 1, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, Alexander L. Biel, Alexander Biel
Explore Series
Paperback $115.00
Title: The Handbook Of Brand Management, Author: David Arnold
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The Handbook Of Brand…
by David Arnold
Explore Series
Hardcover $38.00
Title: A Brand New Language: Commercial Influences in Literature and Culture, Author: Monroe Friedman
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A Brand New Language:…
by Monroe Friedman
#26 in Series
Hardcover $75.00

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