Title: Performing Consumers: Global Capital and its Theatrical Seductions, Author: Maurya Wickstrom
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Title: Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy, Author: Marc Gobe
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Title: Branded Customer Service: The New Competitive Edge, Author: Janelle Barlow
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Title: ZAG: The #1 Strategy of High-Performance Brands, Author: Marty Neumeier
Title: ZAG: The #1 Strategy of High-Performance Brands, Author: Marty Neumeier
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Title: B2B Brand Management / Edition 1, Author: Philip Kotler
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Title: Global Culture Industry: The Mediation of Things / Edition 1, Author: Scott Lash
Title: Killer Brands: Create and Market a Brand That Will Annihilate the Competition, Author: Frank Lane
Title: Killer Brands: Create and Market a Brand That Will Annihilate the Competition, Author: Frank Lane
Title: Global Culture Industry: The Mediation of Things / Edition 1, Author: Scott Lash
Title: Branding Governance: A Participatory Approach to the Brand Building Process / Edition 1, Author: Nicholas Ind
Title: Branded!: How the 'Certification Revolution' is Transforming Global Corporations, Author: Michael E. Conroy
Title: Pharmaceuticals-Where's the Brand Logic?: Branding Lessons and Strategy, Author: Giles David Moss
Title: Strategic Brand Management / Edition 3, Author: Kevin Lane Keller
Title: Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys, Author: Marcel Danesi University of Toronto
Title: Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys, Author: Marcel Danesi University of Toronto
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