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Title: The SAGE Encyclopedia of Quality and the Service Economy, Author: Su Mi Dahlgaard-Park
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The SAGE Encyclopedia of…
by Su Mi Dahlgaard-Park (Editor)
Hardcover $455.00
Title: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, Author: Maximilian Stieler
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Creating Marketing Magic and…
by Maximilian Stieler (Editor)
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eBook $366.99 $489.00 Current price is $366.99, Original price is $489.00.
Title: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices, Author: Hans-Ruediger Kaufmann
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Handbook of Research on…
by Hans-Ruediger Kaufmann (Editor), Mohammad Fateh Ali Khan Panni (Editor)
Hardcover $365.00
Title: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, Author: Mónica Gómez-Suarez
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Handbook of Research on…
by Mónica Gómez-Suarez, María Pilar Martínez-Ruiz
Hardcover $330.00
Title: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference, Author: Nina Krey
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Boundary Blurred: A Seamless…
by Nina Krey, Patricia Rossi
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Hardcover $329.99
Title: Retail Banking Technology: Strategies and Resources That Seize the Competitive Advantage / Edition 1, Author: Michael Violano
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Retail Banking Technology:…
by Michael Violano, Shimon-Craig Van Collie
Hardcover $318.95
Title: Digital Economy for Customer Benefit and Business Fairness: Proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019 / Edition 1, Author: Grisna Anggadwita
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Digital Economy for Customer…
by Grisna Anggadwita, Erni Martini
Hardcover $300.00
Title: Supply Chain Management: Strategy, Planning, and Operation / Edition 6, Author: Sunil Chopra
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Supply Chain Management:…
by Sunil Chopra, Peter Meindl
Hardcover from $229.88 $299.99 Current price is $229.88, Original price is $299.99.
Title: Handbook on the Experience Economy, Author: Jon Sundbo
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Handbook on the Experience…
by Jon Sundbo, Flemming Sørensen
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Hardcover $289.00
Title: Services Marketing: Integrating Customer Focus Across the Firm / Edition 7, Author: Mary Jo Bitner
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Services Marketing:…
by Mary Jo Bitner, Dwayne D. Gremler, Valarie A. Zeithaml
Hardcover from $189.67 $288.75 Current price is $189.67, Original price is $288.75.
Title: Service Selling: A Guide to Increasing Sales and Profits in Consumer Financial Services / Edition 1, Author: Robert G. Stemper
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Service Selling: A Guide to…
by Robert G. Stemper
Hardcover $285.00
Title: Handbook of Research on Customer Engagement, Author: Linda D. Hollebeek
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Handbook of Research on…
by Linda D. Hollebeek, David E. Sprott
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Hardcover $284.00
Title: The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Author: Robert F. Lusch
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The Service-Dominant Logic of…
by Robert F. Lusch, Stephen L. Vargo
Hardcover $280.00
Title: The Routledge Handbook of Transformative Global Studies, Author: S. A. Hamed Hosseini
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The Routledge Handbook of…
by S. A. Hamed Hosseini (Editor), James Goodman (Editor), Sara C. Motta (Editor), Barry K. Gills (Editor)
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Hardcover $280.00
Title: Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer / Edition 2, Author: Richard L. Oliver
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Satisfaction: A Behavioral…
by Richard L. Oliver
Hardcover $280.00
Title: The SAGE Encyclopedia of Quality and the Service Economy, Author: Su Mi Dahlgaard-Park
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The SAGE Encyclopedia of…
by Su Mi Dahlgaard-Park (Editor)
eBook $273.49 $364.00 Current price is $273.49, Original price is $364.00.
Title: Services Marketing / Edition 7, Author: Christopher H Lovelock
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Services Marketing / Edition 7
by Christopher H Lovelock, Jochen Wirtz
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Hardcover $261.27
Title: E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice / Edition 1, Author: Roland T. Rust
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E-Service: New Directions in…
by Roland T. Rust, P.K. Kannan
Hardcover $260.00
Title: Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress, Author: Patricia Rossi
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Marketing at the Confluence…
by Patricia Rossi (Editor)
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eBook $254.49 $339.00 Current price is $254.49, Original price is $339.00.
Title: Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference, Author: Shuang Wu
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Marketing Opportunities and…
by Shuang Wu, Felipe Pantoja, Nina Krey
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Hardcover $249.99

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