Title: The Fundamentals of Product Design, Author: Richard Morris
Title: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, Author: Margaret Mark
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Lean Brands: Catch Customers, Drive Growth, and Stand Out in All Markets
by Luis Pedroza
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Title: Microsoft Project 2019 B.A.S.I.C.S.: Your A-Z Guide for Building Agile and Task-Based Schedules, Author: Jerry Reed
Title: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity, Author: David A. Aaker
Title: How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses, Author: Jules Pieri
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Title: The Activation Imperative: How to Build Brands and Business by Inspiring Action, Author: William Rosen
Title: Concurrent Engineering: Shortening Lead Times, Raising Quality, and Lowering Costs, Author: John R. Hartley
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The Ways to New: 15 Paths to Disruptive Innovation
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Co-Create: How Your Business Will Profit from Innovative and Strategic Collaboration
by David Nour
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Brand vs Wild: Building Resilient Brands for Harsh Business Environments
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Title: Building Brands in Asia: From the Inside Out, Author: Tim Andrews
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Title: The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation, Author: David Robertson
Title: Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Author: Jonathan David Lewis
Title: Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Author: Jonathan David Lewis
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Title: Marketing in the Boardroom: Winning the Hearts and Minds of the Board, Author: Ruth Saunders
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