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Title: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, Author: W. Chan Kim
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Blue Ocean Strategy, Expanded…
by W. Chan Kim, Renée A. Mauborgne
Hardcover $27.99 $32.00 Current price is $27.99, Original price is $32.00.
Title: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, Author: Al Ramadan
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Play Bigger: How Pirates,…
by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Hardcover $32.00
Title: How Brands Grow: What Marketers Don't Know, Author: Byron Sharp
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How Brands Grow: What…
by Byron Sharp
Hardcover $35.95 $39.95 Current price is $35.95, Original price is $39.95.
Title: Originals: How Non-Conformists Move the World, Author: Adam Grant
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Originals: How Non-Conformists…
by Adam Grant, Sheryl Sandberg (Foreword by)
Hardcover $27.00 $30.00 Current price is $27.00, Original price is $30.00.
Title: Overcrowded: Designing Meaningful Products in a World Awash with Ideas, Author: Roberto Verganti
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Overcrowded: Designing…
by Roberto Verganti
Explore Series
Hardcover $34.95
Title: Building Strong Brands, Author: David A. Aaker
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Building Strong Brands
by David A. Aaker
Hardcover $35.00
Title: Product Management For Dummies, Author: Brian Lawley
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Product Management For Dummies
by Brian Lawley, Pamela Schure
Explore Series
Paperback $28.99
Title: The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes / Edition 1, Author: Margaret Mark
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The Hero and the Outlaw:…
by Margaret Mark, Carol S. Pearson
Hardcover $39.00
Title: Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire, Author: Bruce Nussbaum
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Creative Intelligence:…
by Bruce Nussbaum
Hardcover $28.99
Title: The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation, Author: David Robertson
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The Power of Little Ideas: A…
by David Robertson, Kent Lineback (With)
Hardcover $30.00
Title: From Concept to Consumer: How to Turn Ideas Into Money, Author: Phil Baker
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From Concept to Consumer: How…
by Phil Baker
eBook $31.49 $41.99 Current price is $31.49, Original price is $41.99.
Title: Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart, Author: Sheryl O'Loughlin
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Killing It: An Entrepreneur's…
by Sheryl O'Loughlin, Steven Blank (Foreword by)
Hardcover $27.99
Title: Managing Strategic Design, Author: Ray Holland
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Managing Strategic Design
by Ray Holland, Busayawan Lam
eBook $40.49 $53.95 Current price is $40.49, Original price is $53.95.
Title: Superior Product Development: Managing The Process For Innovative Products / Edition 1, Author: Clement C. Wilson
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Superior Product Development:…
by Clement C. Wilson, Michael E. Kennedy, Carmen J. Trammell
Explore Series
Paperback $49.95
Title: The Seven Sins of Innovation: A Strategic Model for Entrepreneurship, Author: D. Richards
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The Seven Sins of Innovation:…
by D. Richards
Paperback $36.00
Title: Product Strategy for High Technology Companies, Author: Michael E. McGrath
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Product Strategy for High…
by Michael E. McGrath
eBook $43.49 $57.60 Current price is $43.49, Original price is $57.60.
Title: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity, Author: David A. Aaker
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Brand Portfolio Strategy:…
by David A. Aaker
Paperback $30.00
Title: The Activation Imperative: How to Build Brands and Business by Inspiring Action, Author: William Rosen
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The Activation Imperative: How…
by William Rosen, Laurence Minsky, Rory Sutherland (Foreword by)
Paperback $32.00
Title: Innovation Games: Creating Breakthrough Products Through Collaborative Play, Author: Luke Hohmann
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Innovation Games: Creating…
by Luke Hohmann
eBook $35.99 $47.99 Current price is $35.99, Original price is $47.99.
Title: The Brand Strategist's Guide to Desire: How to give consumers what they actually want, Author: A. Simpson
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The Brand Strategist's Guide…
by A. Simpson
Paperback $27.99

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