Title: Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products, Author: Brian Burns
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Title: The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne, Author: W. Chan Kim
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Jobs To Be Done: A Roadmap for Customer-Centered Innovation
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The 22 Immutable Laws of Branding
by Al Ries, Laura Ries
Narrated by  David Drummond
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
by Adam Morgan
Narrated by  A. T. Chandler
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Title: The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management, Author: Linda Gorchels
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How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses
by Jules Pieri
Narrated by  Rosemary Benson
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Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart
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The 22 Immutable Laws of Branding
by Al Ries, Laura Ries
Narrated by  David Drummond
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Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart
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The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes
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Product Management For Dummies
by Brian Lawley
Narrated by  Chris Sorensen
Explore Series
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Title: The Inventor's Bible, Fourth Edition: How to Market and License Your Brilliant Ideas, Author: Ronald Louis Docie Sr.
Title: The McGraw-Hill 36-Hour Course: Product Development / Edition 1, Author: Andrea Belz
Title: The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage, Author: Roland Smart
Title: Innovative Teams (HBR 20-Minute Manager Series), Author: Harvard Business Review
Title: Managing Creativity and Innovation, Author: Harvard Business Review
Title: Getting It Right the First Time: How Innovative Companies Anticipate Demand, Author: John Katsaros

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