Using examples from advertising and marketing and consumer, popular, and organizational culture, Pearson and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw, lover, sage, magician, creator, and innocent, and that these responses cross lifestyle and cultural boundaries.
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The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes
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The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes
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Product Details
BN ID: | 2940175228374 |
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Publisher: | McGraw Hill-Ascent Audio |
Publication date: | 08/30/2022 |
Edition description: | Unabridged |
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