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Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
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Brand vs Wild: Building Resilient Brands for Harsh Business Environments
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Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas
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The Ways to New: 15 Paths to Disruptive Innovation
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The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
by Roland Smart
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Title: Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage / Edition 1, Author: Pat Fallon
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