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Title: Disaster in Dearborn: The Story of the Edsel, Author: Thomas E. Bonsall
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Disaster in Dearborn: The…
by Thomas E. Bonsall
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Hardcover $55.00
Title: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand, Author: Al Ries
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The 22 Immutable Laws of…
by Al Ries, Laura Ries
Paperback $19.99
Title: Brand Asset Management: Driving Profitable Growth Through Your Brands / Edition 1, Author: Scott M. Davis
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Brand Asset Management:…
by Scott M. Davis
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Paperback $19.95
Title: Corporate Reputation and Competitiveness / Edition 1, Author: Rosa Chun
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Corporate Reputation and…
by Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper
Hardcover $180.00
Title: Market Oriented Product Innovation: A Key to Survival in the Third Millennium / Edition 1, Author: Knut Holt
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Market Oriented Product…
by Knut Holt
Hardcover $169.99
Title: The Simplicity Shift: Innovative Design Tactics in a Corporate World, Author: Scott Jenson
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The Simplicity Shift:…
by Scott Jenson
Paperback $59.99
Title: New Product Development: Successful Innovation in the Marketplace / Edition 1, Author: Erdener Kaynak
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New Product Development:…
by Erdener Kaynak, Nicholas Mills, Michael Z Brooke
Paperback $82.99
Title: Feature Based Product Life-Cycle Modelling: IFIP TC5 / WG5.2 & WG5.3 Conference on Feature Modelling and Advanced Design-for-the-Life-Cycle Systems (FEATS 2001) June 12-14, 2001, Valenciennes, France, Author: René Soenen
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Feature Based Product…
by René Soenen (Editor), Gustav J. Olling (Editor)
#109 in Series
Hardcover $109.99
Title: The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management, Author: Linda Gorchels
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The Product Manager's Field…
by Linda Gorchels
eBook $24.99 $33.30 Current price is $24.99, Original price is $33.30.
Title: United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered, Author: Mike Moser
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United We Brand: How to Create…
by Mike Moser
eBook $22.49 $29.99 Current price is $22.49, Original price is $29.99.
Title: A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century, Author: Scott Bedbury
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A New Brand World: Eight…
by Scott Bedbury, Stephen Fenichell
Paperback $24.00
Title: A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century, Author: Scott Bedbury
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A New Brand World: Eight…
by Scott Bedbury, Stephen Fenichell
eBook $4.99
Title: Innovation Management: Strategies, Implementation, and Profits / Edition 2, Author: Allan Afuah
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Innovation Management:…
by Allan Afuah
Hardcover $257.99
Title: The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management / Edition 1, Author: Linda Gorchels
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The Product Manager's Field…
by Linda Gorchels
Paperback $37.00
Title: Commodifying Everything: Relationships of the Market, Author: Susan Strasser
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Commodifying Everything:…
by Susan Strasser (Editor)
#4 in Series
Paperback $51.99
Title: Commodifying Everything: Relationships of the Market, Author: Susan Strasser
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Commodifying Everything:…
by Susan Strasser (Editor)
#4 in Series
Hardcover $180.00
Title: Managing Creativity and Innovation, Author: Harvard Business Review
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Managing Creativity and…
by Harvard Business Review (Compiler)
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eBook $18.99 $24.99 Current price is $18.99, Original price is $24.99.
Title: Managing Creativity and Innovation, Author: Harvard Business Review
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Managing Creativity and…
by Harvard Business Review
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Paperback $25.00
Title: The Customer Centric Enterprise: Advances in Mass Customization and Personalization, Author: Mitchell M. Tseng
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The Customer Centric…
by Mitchell M. Tseng (Editor), Frank Piller (Editor)
Paperback $249.99
Title: Blockbusters: The Five Keys to Developing GREAT New Products, Author: Gary S Lynn
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Blockbusters: The Five Keys to…
by Gary S Lynn, Richard R Reilly
Paperback $15.99

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