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Title: Optimal Bundling: Marketing Strategies for Improving Economic Performance, Author: Ralph Fuerderer
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Optimal Bundling: Marketing…
by Ralph Fuerderer (Editor), Andreas Herrmann (Editor), Georg Wuebker (Editor)
eBook $119.49 $159.00 Current price is $119.49, Original price is $159.00.
Title: Brand Meaning: Meaning, Myth and Mystique in Today's Brands, Author: Mark Batey
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Brand Meaning: Meaning, Myth…
by Mark Batey
eBook $51.99 $68.99 Current price is $51.99, Original price is $68.99.
Title: Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market, Author: Michael J. Silverstein
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Women Want More: How to…
by Michael J. Silverstein
eBook $9.99
Title: Product Design Review: A Methodology for Error-Free Product Development, Author: Takashi Ichida
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Product Design Review: A…
by Takashi Ichida
eBook $68.99 $91.99 Current price is $68.99, Original price is $91.99.
Title: Revolutionizing Innovation: Users, Communities, and Open Innovation, Author: Dietmar Harhoff
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Revolutionizing Innovation:…
by Dietmar Harhoff (Editor), Karim R. Lakhani (Editor)
Explore Series
eBook $33.99
Title: From Followers to Leaders: Managing Technology and Innovation, Author: Naushad Forbes
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From Followers to Leaders:…
by Naushad Forbes, David Wield
eBook $58.49 $77.99 Current price is $58.49, Original price is $77.99.
Title: Good to Green: Managing Business Risks and Opportunities in the Age of Environmental Awareness, Author: John-David Phyper
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Good to Green: Managing…
by John-David Phyper, Paul MacLean
eBook $26.99
Title: Consumer Product Innovation and Sustainable Design: The Evolution and Impacts of Successful Products, Author: Robin Roy
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Consumer Product Innovation…
by Robin Roy
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Product Stewardship: Life Cycle Analysis and the Environment, Author: Kathleen Sellers
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Product Stewardship: Life…
by Kathleen Sellers
eBook $135.49 $180.00 Current price is $135.49, Original price is $180.00.
Title: Lean Brands: Catch Customers, Drive Growth, and Stand Out in All Markets, Author: Luis Pedroza
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Lean Brands: Catch Customers,…
by Luis Pedroza
eBook $17.49 $22.95 Current price is $17.49, Original price is $22.95.
Title: Handbook of New Product Development Management, Author: Christoph Loch
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Handbook of New Product…
by Christoph Loch (Editor), Stylianos Kavadias (Editor)
eBook $93.99 $125.00 Current price is $93.99, Original price is $125.00.
Title: Knowledge Intensive Computer Aided Design: IFIP TC5 WG5.2 Third Workshop on Knowledge Intensive CAD December 1-4, 1998, Tokyo, Japan, Author: Susan Finger
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Knowledge Intensive Computer…
by Susan Finger (Editor), Tetsuo Tomiyama (Editor), Martti Mäntylä (Editor)
#33 in Series
eBook $156.99 $209.00 Current price is $156.99, Original price is $209.00.
Title: Engineering and Product Development Management: The Holistic Approach, Author: Stephen Armstrong
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Engineering and Product…
by Stephen Armstrong
eBook $63.99 $84.99 Current price is $63.99, Original price is $84.99.
Title: Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power, Author: Richard Anthony D'Aveni
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Beating the Commodity Trap:…
by Richard Anthony D'Aveni
eBook $20.99 $27.95 Current price is $20.99, Original price is $27.95.
Title: Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas, Author: Bernhard Schroeder
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Simply Brilliant: Powerful…
by Bernhard Schroeder
eBook $13.49 $17.99 Current price is $13.49, Original price is $17.99.
Title: Creativity in Product Innovation, Author: Jacob Goldenberg
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Creativity in Product…
by Jacob Goldenberg, David Mazursky
eBook $73.99 $98.00 Current price is $73.99, Original price is $98.00.
Title: Life Cycle Costing: Techniques, Models and Applications, Author: B. Dhillon
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Life Cycle Costing: Techniques…
by B. Dhillon
eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Building an Entrepreneurial Organisation, Author: Simon Mosey
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Building an Entrepreneurial…
by Simon Mosey, Hannah Noke, Paul Kirkham
Explore Series
eBook $52.49 $69.99 Current price is $52.49, Original price is $69.99.
Title: How Cool Brands Stay Hot: Branding to Generations Y and Z, Author: Joeri Van Den Bergh
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How Cool Brands Stay Hot:…
by Joeri Van Den Bergh, Mattias Behrer
eBook $26.39 $32.99 Current price is $26.39, Original price is $32.99.
Title: Designing Usability into Medical Products, Author: Michael E. Wiklund
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Designing Usability into…
by Michael E. Wiklund, Stephen B. Wilcox
eBook $150.49 $200.00 Current price is $150.49, Original price is $200.00.

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