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Title: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Author: Adam Morgan
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Eating the Big Fish: How…
by Adam Morgan
eBook $22.00
Title: Developing Service Products and Brands, Author: Jochen Wirtz
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Developing Service Products…
by Jochen Wirtz
#3 in Series
eBook $4.95
Title: Designing Usability into Medical Products, Author: Michael E. Wiklund
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Designing Usability into…
by Michael E. Wiklund, Stephen B. Wilcox
eBook $150.49 $200.00 Current price is $150.49, Original price is $200.00.
Title: Deconstructing Product Design: Exploring the Form, Function, Usability, Sustainability, and Commercial Success of 100 Amazing Produ, Author: William Lidwell
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Deconstructing Product Design:…
by William Lidwell, Gerry Manacsa
eBook $18.99 $25.00 Current price is $18.99, Original price is $25.00.
Title: Creativity in Product Innovation, Author: Jacob Goldenberg
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Creativity in Product…
by Jacob Goldenberg, David Mazursky
eBook $73.99 $98.00 Current price is $73.99, Original price is $98.00.
Title: Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire, Author: Bruce Nussbaum
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Creative Intelligence:…
by Bruce Nussbaum
eBook $14.99 $19.99 Current price is $14.99, Original price is $19.99.
Title: Corporate Reputation and Competitiveness, Author: Rosa Chun
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Corporate Reputation and…
by Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper
eBook $53.99 $71.99 Current price is $53.99, Original price is $71.99.
Title: Coolfarming: Turn Your Great Idea into the Next Big Thing, Author: Peter Gloor
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Coolfarming: Turn Your Great…
by Peter Gloor
eBook $9.99
Title: Consuming Traditions: Modernity, Modernism, and the Commodified Authentic, Author: Elizabeth Outka
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Consuming Traditions:…
by Elizabeth Outka
Explore Series
eBook $23.99 $31.99 Current price is $23.99, Original price is $31.99.
Title: Consumer Product Innovation and Sustainable Design: The Evolution and Impacts of Successful Products, Author: Robin Roy
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Consumer Product Innovation…
by Robin Roy
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Concurrent Engineering: Shortening Lead Times, Raising Quality, and Lowering Costs, Author: John R. Hartley
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Concurrent Engineering:…
by John R. Hartley
eBook $38.99 $51.99 Current price is $38.99, Original price is $51.99.
Title: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets, Author: Sylvia M. Chan-Olmsted
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Competitive Strategy for Media…
by Sylvia M. Chan-Olmsted
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eBook $37.49 $49.99 Current price is $37.49, Original price is $49.99.
Title: Commodity Culture in Dickens's Household Words: The Social Life of Goods, Author: Catherine Waters
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Commodity Culture in Dickens's…
by Catherine Waters
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eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Commoditization and the Strategic Response, Author: Andrew Holmes
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Commoditization and the…
by Andrew Holmes
eBook $50.49 $66.99 Current price is $50.49, Original price is $66.99.
Title: Commodities and Globalization: Anthropological Perspectives, Author: Angelique Haugerud
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Commodities and Globalization:…
by Angelique Haugerud (Editor), Priscilla M. Stone (Editor), Peter D. Little (Editor)
#16 in Series
eBook $39.50
Title: Commodifying Everything: Relationships of the Market, Author: Susan Strasser
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Commodifying Everything:…
by Susan Strasser (Editor)
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eBook $38.99 $51.99 Current price is $38.99, Original price is $51.99.
Title: Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy, Author: Judy Estrin
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Closing the Innovation Gap:…
by Judy Estrin
eBook $29.99 $39.60 Current price is $29.99, Original price is $39.60.
Title: Classic Failures in Product Marketing, Author: Donald Wayne Hendon
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Classic Failures in Product…
by Donald Wayne Hendon
eBook $6.49 $6.99 Current price is $6.49, Original price is $6.99.
Title: Built to Love: Creating Products That Captivate Customers, Author: Peter Boatwright
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Built to Love: Creating…
by Peter Boatwright, Jonathan Cagan
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eBook $20.99 $27.95 Current price is $20.99, Original price is $27.95.
Title: Building Strong Brands, Author: David A. Aaker
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Building Strong Brands
by David A. Aaker
eBook $15.99

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