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Title: Building Brands in Asia: From the Inside Out, Author: Tim Andrews
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Building Brands in Asia: From…
by Tim Andrews, Wilson Chew
eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: Building an Entrepreneurial Organisation, Author: Simon Mosey
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Building an Entrepreneurial…
by Simon Mosey, Hannah Noke, Paul Kirkham
Explore Series
eBook $52.49 $69.99 Current price is $52.49, Original price is $69.99.
Title: Brands: Meaning and Value in Media Culture, Author: Adam Arvidsson
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Brands: Meaning and Value in…
by Adam Arvidsson
eBook $59.99 $79.99 Current price is $59.99, Original price is $79.99.
Title: Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Author: Jonathan David Lewis
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Brand vs. Wild: Building…
by Jonathan David Lewis
eBook $26.49 $34.99 Current price is $26.49, Original price is $34.99.
Title: Brand Society: How Brands Transform Management and Lifestyle, Author: Martin Kornberger
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Brand Society: How Brands…
by Martin Kornberger
eBook $43.49 $57.99 Current price is $43.49, Original price is $57.99.
Title: Brand Revolution: Rethinking Brand Identity, Author: M. Sicard
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Brand Revolution: Rethinking…
by M. Sicard
eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: Brand Resilience: Managing Risk and Recovery in a High-Speed World, Author: Jonathan R. Copulsky
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Brand Resilience: Managing…
by Jonathan R. Copulsky
eBook $11.99
Title: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity, Author: David A. Aaker
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Brand Portfolio Strategy:…
by David A. Aaker
eBook $16.99
Title: Brand Media Strategy: Integrated Communications Planning in the Digital Era, Author: A. Young
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Brand Media Strategy:…
by A. Young
eBook $26.49 $34.99 Current price is $26.49, Original price is $34.99.
Title: Brand Meaning: Meaning, Myth and Mystique in Today's Brands, Author: Mark Batey
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Brand Meaning: Meaning, Myth…
by Mark Batey
eBook $51.99 $68.99 Current price is $51.99, Original price is $68.99.
Title: Brand Desire: How to Create Consumer Involvement and Inspiration, Author: Nicholas Ind
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Brand Desire: How to Create…
by Nicholas Ind, Oriol Iglesias
eBook $28.49 $37.80 Current price is $28.49, Original price is $37.80.
Title: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Author: W. Chan Kim
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Blue Ocean Strategy: How to…
by W. Chan Kim, Renée Mauborgne
eBook $9.99
Title: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, Author: W. Chan Kim
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Blue Ocean Strategy, Expanded…
by W. Chan Kim, Renee Mauborgne
eBook $24.49 $32.00 Current price is $24.49, Original price is $32.00.
Title: Beyond the Idea: How to Execute Innovation in Any Organization, Author: Vijay Govindarajan
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Beyond the Idea: How to…
by Vijay Govindarajan, Chris Trimble
eBook $11.99
Title: Beyond Price: Differentiate Your Business in Ways that Really Matters, Author: Mary Kay Plantes
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Beyond Price: Differentiate…
by Mary Kay Plantes
eBook $8.99 $9.99 Current price is $8.99, Original price is $9.99.
Title: Behavior Space: Play, Pleasure and Discovery as a Model for Business Value, Author: Alexander Manu
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Behavior Space: Play, Pleasure…
by Alexander Manu
eBook $50.49 $66.99 Current price is $50.49, Original price is $66.99.
Title: Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power, Author: Richard Anthony D'Aveni
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Beating the Commodity Trap:…
by Richard Anthony D'Aveni
eBook $20.99 $27.95 Current price is $20.99, Original price is $27.95.
Title: Baked In: Creating Products and Businesses That Market Themselves, Author: Bogusky
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Baked In: Creating Products…
by Bogusky, Winsor
eBook $15.99 $20.95 Current price is $15.99, Original price is $20.95.
Title: Authenticity: What Consumers Really Want, Author: James H. Gilmore
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Authenticity: What Consumers…
by James H. Gilmore, B. Joseph Pine II
eBook $26.49 $34.99 Current price is $26.49, Original price is $34.99.
Title: Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia, Author: M. Roll
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Asian Brand Strategy (Revised…
by M. Roll
eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.

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