Title: Winning at New Products: Creating Value Through Innovation, Author: Robert G. Cooper
Title: Product Management: Bringing New Products to Market, Author: Asomi Ithia
Title: Managing Product Development, Author: Toshihiro Nishiguchi
Title: Technology at the Margins: How IT Meets the Needs of Emerging Markets, Author: Sailesh Chutani
Title: Collaborative Product Design and Manufacturing Methodologies and Applications / Edition 1, Author: Wei Dong Li
Title: Viewpoints and Controversies in Sensory Science and Consumer Product Testing / Edition 1, Author: Howard R. Moskowitz
Title: Good to Green: Managing Business Risks and Opportunities in the Age of Environmental Awareness, Author: John-David Phyper
Title: The PDMA ToolBook 2 for New Product Development / Edition 1, Author: Paul Belliveau
Title: Strategic New Product Development for the Global Economy, Author: T. Kono
Title: Management of Design: Engineering and Management Perspectives / Edition 1, Author: Sriram Dasu
Title: The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape, Author: Robyn Waters
Title: Brand Resilience: Managing Risk and Recovery in a High-Speed World, Author: Jonathan R. Copulsky
Title: Glass, Paper, Beans: Revelations on the Nature and Value of Ordinary Things, Author: Leah Hager Cohen
Title: Creating Experiences in the Experience Economy, Author: Jon Sundbo
Title: Integrating Design and Manufacturing for Competitive Advantage, Author: Gerald I. Susman
Title: The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption, Author: Barbara E. Kahn
Title: Managing the Design Factory, Author: Donald Reinertsen
Title: Markets of One: Creating Customer-Unique Value through Mass Customization (a Harvard Business Review Book), Author: James H. Gilmore
Title: Your Gut is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits, Author: Kevin Clancy
Title: Crowdfunding for Sustainable Entrepreneurship and Innovation, Author: Walter Vassallo

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