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Title: Ingredient Branding: Making the Invisible Visible / Edition 1, Author: Philip Kotler
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Title: Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development, Author: Calvin L. Hodock
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Title: Technology at the Margins: How IT Meets the Needs of Emerging Markets, Author: Sailesh Chutani
Title: Product Platform and Product Family Design: Methods and Applications / Edition 1, Author: Timothy W. Simpson
Title: New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions / Edition 1, Author: Sameer Kumar
Title: B2B Brand Management / Edition 1, Author: Philip Kotler
Title: Growing Modular: Mass Customization of Complex Products, Services and Software, Author: Milan Kratochvíl
Title: Design of Sustainable Product Life Cycles / Edition 1, Author: Jörg Niemann
Title: The McGraw-Hill 36-Hour Course: Product Development / Edition 1, Author: Andrea Belz
Title: Baked In: Creating Products and Businesses That Market Themselves, Author: Alex Bogusky
Title: Life Cycle Assessment in Industry and Business: Adoption Patterns, Applications and Implications, Author: Paolo Frankl
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