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Title: Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity, Author: David A. Aaker
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Brand Portfolio Strategy:…
by David A. Aaker
eBook $16.99
Title: Transmission, Distribution, and Renewable Energy Generation Power Equipment: Aging and Life Extension Techniques, Second Edition, Author: Bella H. Chudnovsky
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Transmission, Distribution,…
by Bella H. Chudnovsky
eBook $50.49 $66.99 Current price is $50.49, Original price is $66.99.
Title: Marketing in the Boardroom: Winning the Hearts and Minds of the Board, Author: Ruth Saunders
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Marketing in the Boardroom:…
by Ruth Saunders
eBook $48.99 $64.99 Current price is $48.99, Original price is $64.99.
Title: Lean Transformation: Cultural Enablers and Enterprise Alignment, Author: Suresh Patel
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Lean Transformation: Cultural…
by Suresh Patel
eBook $46.49 $61.99 Current price is $46.49, Original price is $61.99.
Title: Building an Entrepreneurial Organisation, Author: Simon Mosey
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Building an Entrepreneurial…
by Simon Mosey, Hannah Noke, Paul Kirkham
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eBook $52.49 $69.99 Current price is $52.49, Original price is $69.99.
Title: Shark Tank Secrets to Success: How to Propel Your Business from the Tank to the Bank, Author: Michael Parrish DuDell
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Shark Tank Secrets to Success:…
by Michael Parrish DuDell
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eBook $9.99
Title: Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business, Author: Milind M. Lele
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Monopoly Rules: How to Find,…
by Milind M. Lele
eBook $5.99
Title: Innovation Engine: Driving Execution for Breakthrough Results, Author: Jatin DeSai
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Innovation Engine: Driving…
by Jatin DeSai
eBook $27.00
Title: The Inventor's Bible, Fourth Edition: How to Market and License Your Brilliant Ideas, Author: Ronald Louis Docie Sr.
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The Inventor's Bible, Fourth…
by Ronald Louis Docie Sr.
eBook $14.99
Title: The Persona Lifecycle: Keeping People in Mind Throughout Product Design, Author: John Pruitt
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The Persona Lifecycle: Keeping…
by John Pruitt, Tamara Adlin
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eBook $73.99 $86.95 Current price is $73.99, Original price is $86.95.
Title: Brand Meaning: Meaning, Myth and Mystique in Today's Brands, Author: Mark Batey
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Brand Meaning: Meaning, Myth…
by Mark Batey
eBook $51.99 $68.99 Current price is $51.99, Original price is $68.99.
Title: Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development, Author: Calvin L. Hodock
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Why Smart Companies Do Dumb…
by Calvin L. Hodock
eBook $18.49 $24.50 Current price is $18.49, Original price is $24.50.
Title: From Followers to Leaders: Managing Technology and Innovation, Author: Naushad Forbes
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From Followers to Leaders:…
by Naushad Forbes, David Wield
eBook $58.49 $77.99 Current price is $58.49, Original price is $77.99.
Title: Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products, Author: Brian Burns
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Selling in a New Market Space:…
by Brian Burns, Tom Snyder
eBook $24.49 $32.40 Current price is $24.49, Original price is $32.40.
Title: The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage, Author: Roland Smart
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The Agile Marketer: Turning…
by Roland Smart
eBook $15.00
Title: Feature Based Product Life-Cycle Modelling: IFIP TC5 / WG5.2 & WG5.3 Conference on Feature Modelling and Advanced Design-for-the-Life-Cycle Systems (FEATS 2001) June 12-14, 2001, Valenciennes, France, Author: René Soenen
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Feature Based Product…
by René Soenen (Editor), Gustav J. Olling (Editor)
#109 in Series
eBook $74.49 $99.00 Current price is $74.49, Original price is $99.00.
Title: Handbook of New Product Development Management, Author: Christoph Loch
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Handbook of New Product…
by Christoph Loch (Editor), Stylianos Kavadias (Editor)
eBook $93.99 $125.00 Current price is $93.99, Original price is $125.00.
Title: Usability Evaluation In Industry, Author: Patrick W. Jordan
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Usability Evaluation In…
by Patrick W. Jordan (Editor), B. Thomas (Editor), Ian Lyall McClelland (Editor), Bernard Weerdmeester (Editor)
eBook $86.49 $115.00 Current price is $86.49, Original price is $115.00.
Title: Unmistakable Deluxe: Why Only Is Better Than Best, Author: Srinivas Rao
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Unmistakable Deluxe: Why Only…
by Srinivas Rao
eBook $14.99
Title: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets, Author: Sylvia M. Chan-Olmsted
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Competitive Strategy for Media…
by Sylvia M. Chan-Olmsted
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eBook $37.49 $49.99 Current price is $37.49, Original price is $49.99.

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