Title: Tourism, Hospitality and Digital Transformation: Strategic Management Aspects / Edition 1, Author: Kayhan Tajeddini
Title: Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement, Author: Kathy Knox
Title: Demand Driven Strategic Planning / Edition 1, Author: Marcos Fava Neves
Title: Brand Positioning: Connecting Marketing Strategy and Communications / Edition 1, Author: Erik Kostelijk
Title: Global Business: Competitiveness and Sustainability, Author: Riad A. Ajami
Title: Shopping While Black: Consumer Racial Profiling in America / Edition 1, Author: Shaun L. Gabbidon
Title: Gower Handbook of Call and Contact Centre Management / Edition 1, Author: Natalie Calvert
Title: Beyond Industrial Dualism: Market and Job Segmentation in the New Economy, Author: Thierry J. Noyelle
Title: The Illustrated Guide to the Content Analysis Research Project / Edition 1, Author: Patricia Swann
Title: Consumption and Generational Change: The Rise of Consumer Lifestyles, Author: Ian Jones
Title: Strategic Global Marketing: Issues and Trends / Edition 1, Author: Erdener Kaynak
Title: Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z, Author: Brendan Canavan
Title: The Future of Relationship Marketing, Author: David Bejou
Title: Research in Media Promotion / Edition 1, Author: Susan Tyler Eastman
Title: 100 Effective Techniques of Social Influence: When and Why People Comply, Author: Dariusz Dolinski
Title: Television and Political Advertising: Volume I: Psychological Processes / Edition 1, Author: Frank Biocca
Title: Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers / Edition 1, Author: John McCreery
Title: The Development of Marketing Management: The Case of the USA c. 1910-1940, Author: Kazuo Usui
Title: The Death of A Thousand Cuts: Corporate Campaigns and the Attack on the Corporation / Edition 1, Author: Jarol B. Manheim
Title: Hospitality Marketing: Principles and Practices, Author: Dogan Gursoy

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