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Winning at New Products: Creating Value Through Innovation
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Winning at New Products:…
by Robert G. Cooper
Narrated by  James Edward Thomas
Audiobook (Unabridged)

$35.09 $38.99

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Title: Why People (Don't) Buy: The Go and Stop Signals, Author: Amitav Chakravarti
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Why People (Don't) Buy: The Go…
by Amitav Chakravarti, Manoj Thomas
Hardcover $44.99
Title: What Are You Sporting About?: For Aspiring, Current & Former Pro-Athletes in Business, Author: Sivonnia DeBarros
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What Are You Sporting About?:…
by Sivonnia DeBarros
Hardcover $28.95
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Upside: Profiting from the Profound Demographic Shifts Ahead
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Upside: Profiting from the…
by Kenneth W. Gronbach, M. J. Moye
Narrated by  Tom Parks
Audiobook (Unabridged)

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Title: Unlocking Financial Data: A Practical Guide to Technology for Equity and Fixed Income Analysts, Author: Justin Pauley
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Unlocking Financial Data: A…
by Justin Pauley
Paperback $49.99
Title: Transformative Consumer Research for Personal and Collective Well-Being, Author: David Glen Mick
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Transformative Consumer…
by David Glen Mick (Editor), Simone Pettigrew (Editor), Cornelia (Connie) Pechmann (Editor), Julie L. Ozanne (Editor)
eBook $46.49 $61.99 Current price is $46.49, Original price is $61.99.
Title: The Undermining of Beliefs in the Autonomy and Rationality of Consumers, Author: John O'Shaughnessy
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The Undermining of Beliefs in…
by John O'Shaughnessy, Nicholas O'Shaughnessy
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eBook $41.99 $55.99 Current price is $41.99, Original price is $55.99.
Title: The Strategy of Desire, Author: Ernest Dichter
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The Strategy of Desire
by Ernest Dichter
eBook $46.49 $61.99 Current price is $46.49, Original price is $61.99.
Title: The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy, Author: D. Forbes
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The Science of Why: Decoding…
by D. Forbes
Hardcover $49.99
Title: The Routledge Companion to Qualitative Accounting Research Methods, Author: Zahirul Hoque
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The Routledge Companion to…
by Zahirul Hoque (Editor), Lee D. Parker (Editor), Kathryn Haynes (Editor)
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eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.
Title: The Routledge Companion to Marketing Research, Author: Len Tiu Wright
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The Routledge Companion to…
by Len Tiu Wright (Editor), Luiz Moutinho (Editor), Merlin Stone (Editor), Richard P. Bagozzi (Editor)
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eBook $41.49 $54.99 Current price is $41.49, Original price is $54.99.
Title: The New Chameleons: How to Connect with Consumers Who Defy Categorization, Author: Michael R. Solomon
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The New Chameleons: How to…
by Michael R. Solomon
Paperback $32.99
Title: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue, Author: Robbie Kellman Baxter
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The Membership Economy: Find…
by Robbie Kellman Baxter
Hardcover $28.00
Title: The Machine Age of Customer Insight, Author: Martin Einhorn
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The Machine Age of Customer…
by Martin Einhorn (Editor), Michael Löffler (Editor), Emanuel de Bellis (Editor), Andreas Herrmann (Editor), Pia Burghartz (Editor)
Paperback $44.99
Title: The Joyless Economy: The Psychology of Human Satisfaction / Edition 1, Author: Tibor Scitovsky
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The Joyless Economy: The…
by Tibor Scitovsky
Paperback $45.99
Title: The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers / Edition 1, Author: Ray Poynter
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The Handbook of Mobile Market…
by Ray Poynter, Navin Williams, Sue York
Hardcover $40.00
Title: The Handbook of Customer Satisfaction and Loyalty Measurement, Author: Nigel Hill
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The Handbook of Customer…
by Nigel Hill, Jim Alexander
Paperback $42.95
Title: The Global Emerging Market in Transition: Articles, Forecasts, and Studies, Author: Vladimir Kvint
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The Global Emerging Market in…
by Vladimir Kvint
Paperback $50.00
Title: The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, Author: Marc H. Meyer
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The Fast Path to Corporate…
by Marc H. Meyer
eBook $35.99 $47.99 Current price is $35.99, Original price is $47.99.
Title: The Evolution of Behavioral Accounting Research (RLE Accounting): An Overview, Author: Robert Ashton
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The Evolution of Behavioral…
by Robert Ashton
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eBook $44.49 $58.99 Current price is $44.49, Original price is $58.99.

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