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Title: Routledge Handbook of Political Advertising / Edition 1, Author: Christina Holtz-Bacha
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Routledge Handbook of…
by Christina Holtz-Bacha, Marion R. Just
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Hardcover $290.00
Title: AdValue, Author: Leslie Butterfield
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AdValue
by Leslie Butterfield (Editor)
Hardcover $240.00
Title: Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner / Edition 1, Author: Hans-Dieter Klingemann
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Public Information Campaigns…
by Hans-Dieter Klingemann, Andrea Roemmele
Hardcover $232.00
Title: What's in a Name?: Advertising and the Concept of Brands / Edition 1, Author: David M Jones
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What's in a Name?: Advertising…
by David M Jones, Jan S. Slater
Hardcover $230.00
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, David A. Aaker (Editor), Alexander L. Biel, Alexander Biel (Editor)
Hardcover $220.00
Title: Political Campaigning in Referendums: Framing the Referendum Issue / Edition 1, Author: Holli A. Semetko
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Political Campaigning in…
by Holli A. Semetko, Claes H. de Vreese
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Hardcover $220.00
Title: Do Political Campaigns Matter?: Campaign Effects in Elections and Referendums, Author: David M. Farrell
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Do Political Campaigns Matter?…
by David M. Farrell (Editor), Rüdiger Schmitt-Beck (Editor)
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Hardcover $200.00
Title: Marketing the Public Sector: Promoting the Causes of Public and Nonprofit Agencies, Author: Seymour H. Fine
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Marketing the Public Sector:…
by Seymour H. Fine
Hardcover $180.00
Title: Mediating the Human Body: Technology, Communication, and Fashion / Edition 1, Author: Leopoldina Fortunati
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Mediating the Human Body:…
by Leopoldina Fortunati, James E. Katz, Raimonda Riccini
Hardcover $180.00
Title: Television and Political Advertising: Volume I: Psychological Processes / Edition 1, Author: Frank Biocca
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Television and Political…
by Frank Biocca
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Hardcover $180.00
Title: The Millennium Election: Communication in the 2000 Campaign, Author: Lynda Lee Kaid
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The Millennium Election:…
by Lynda Lee Kaid (Editor), John C. Tedesco (Editor), Dianne G. Bystrom (Editor), Karen Anderson (Contribution by), Mary Christine Banwart (Contribution by)
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Hardcover $168.00
Title: Taking a Bite Out of Crime: The Impact of the National Citizens' Crime Prevention Media Campaign / Edition 1, Author: Garrett J. O'Keefe
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Taking a Bite Out of Crime:…
by Garrett J. O'Keefe, Dennis P. Rosenbaum, Paul J. Lavrakas, Kathaleen Reid, Renee A. Botta
Hardcover $151.00
Title: Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry / Edition 1, Author: Olga Mitterfellner
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Fashion Marketing and…
by Olga Mitterfellner
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Hardcover $150.00
Title: Going Dirty: The Art of Negative Campaigning / Edition 2, Author: David Mark
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Going Dirty: The Art of…
by David Mark
Hardcover $133.00
Title: How to Use Advertising to Build Strong Brands / Edition 1, Author: John Philip Jones
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How to Use Advertising to…
by John Philip Jones
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Paperback $129.00
Title: Commodity Advertising: The Economics and Measurement of Generic Programs, Author: Olan Forker
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Commodity Advertising: The…
by Olan Forker, Ron Ward
Hardcover $129.00
Title: Negative Political Advertising: Coming of Age / Edition 1, Author: Karen S. Johnson-Cartee
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Negative Political Advertising…
by Karen S. Johnson-Cartee, Gary Copeland
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Hardcover $120.00
Title: When Politicians Attack: Party Cohesion in the Media, Author: Tim Groeling
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When Politicians Attack: Party…
by Tim Groeling
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Hardcover $120.00
Title: Lydia Pinkham: The Face That Launched a Thousand Ads, Author: Sammy R. Danna
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Lydia Pinkham: The Face That…
by Sammy R. Danna
Hardcover $116.00
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands / Edition 1, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, Alexander L. Biel, Alexander Biel
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Paperback $115.00

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