The Best Books of 2024 (So Far) Explore All Lists
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Title: ZAG: The #1 Strategy of High-Performance Brands, Author: Marty Neumeier
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ZAG: The #1 Strategy of…
by Marty Neumeier
Explore Series
Paperback $32.99
Title: The Hidden Persuaders, Author: Vance Packard
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The Hidden Persuaders
by Vance Packard, Mark Crispin Miller
Paperback $16.95
Title: Designing Brand Identity: An Essential Guide for the Whole Branding Team, Author: Alina Wheeler
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Designing Brand Identity: An…
by Alina Wheeler, Debbie Millman (Foreword by)
Hardcover $53.95
Title: Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising / Edition 3, Author: Kathleen Hall Jamieson
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Packaging The Presidency: A…
by Kathleen Hall Jamieson
Paperback $26.99
Title: Differentiate or Die: Survival in Our Era of Killer Competition, Author: Jack Trout
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Differentiate or Die: Survival…
by Jack Trout, Steve Rivkin
Hardcover $29.00
Title: Brand Sense: Sensory Secrets Behind the Stuff We Buy, Author: Martin Lindstrom
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Brand Sense: Sensory Secrets…
by Martin Lindstrom, Philip Kotler (Foreword by)
Paperback $17.00
Title: New Perspectives on Negative Campaigning: Why Attack Politics Matters, Author: Alessandro Dr Nai
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New Perspectives on Negative…
by Alessandro Dr Nai (Editor), Annemarie Walter (Editor)
eBook $34.99 $46.50 Current price is $34.99, Original price is $46.50.
Title: Negative Political Advertising: Coming of Age / Edition 1, Author: Karen S. Johnson-Cartee
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Negative Political Advertising…
by Karen S. Johnson-Cartee, Gary Copeland
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Hardcover $120.00
Title: 37 Small Business Productivity Tips, Author: Small Business Media
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37 Small Business Productivity…
by Small Business Media
eBook $9.99
Title: Designing Brand Experience: Creating Powerful Integrated Brand Solutions / Edition 1, Author: Robin Landa
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Designing Brand Experience:…
by Robin Landa
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Paperback $99.95
Title: Fashion Brands: Branding Style from Armani to Zara, Author: Mark Tungate
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Fashion Brands: Branding Style…
by Mark Tungate
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Paperback $39.99
Title: Mudslingers: The Top 25 Negative Political Campaigns of All Time, Countdown from No. 25 to No. 1 / Edition 1, Author: Kerwin C. Swint
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Mudslingers: The Top 25…
by Kerwin C. Swint
Hardcover $65.00
Title: Marketing Today's Academic Library: A Bold New Approach to Communicating with Students, Author: Brian Mathews
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Marketing Today's Academic…
by Brian Mathews
Paperback $49.00
Title: Political Consultants and Negative Campaigning: The Secrets of the Pros, Author: Kerwin C. Swint
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Political Consultants and…
by Kerwin C. Swint
Paperback $68.99
Title: AdValue, Author: Leslie Butterfield
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AdValue
by Leslie Butterfield (Editor)
Paperback $54.95
Title: Political Advertising in the United States / Edition 1, Author: Erika Franklin Fowler
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Political Advertising in the…
by Erika Franklin Fowler, Michael M. Franz, Travis N. Ridout
Paperback $46.95
Title: Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016 / Edition 7, Author: Darrell M. West
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Air Wars: Television…
by Darrell M. West
Paperback $68.00
Title: Commodity Advertising: The Economics and Measurement of Generic Programs, Author: Olan Forker
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Commodity Advertising: The…
by Olan Forker, Ron Ward
Hardcover $129.00
Title: Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising, Author: Anne Johnston
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Videostyle in Presidential…
by Anne Johnston, Lynda Kaid
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Hardcover $95.00
Title: The Race to 270: The Electoral College and the Campaign Strategies of 2000 and 2004, Author: Daron R. Shaw
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The Race to 270: The Electoral…
by Daron R. Shaw
Paperback $30.00

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