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Title: Lovemarks, Author: Kevin Roberts
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Lovemarks
by Kevin Roberts, A. G. Lafley
Hardcover $35.00
Title: ZAG: The #1 Strategy of High-Performance Brands, Author: Marty Neumeier
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ZAG: The #1 Strategy of…
by Marty Neumeier
Explore Series
Paperback $32.99
Title: The Hidden Persuaders, Author: Vance Packard
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The Hidden Persuaders
by Vance Packard, Mark Crispin Miller
Paperback $16.95
Title: Designing Brand Identity: An Essential Guide for the Whole Branding Team, Author: Alina Wheeler
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Designing Brand Identity: An…
by Alina Wheeler, Debbie Millman (Foreword by)
Hardcover $53.95
Title: Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising / Edition 3, Author: Kathleen Hall Jamieson
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Packaging The Presidency: A…
by Kathleen Hall Jamieson
Paperback $26.99
Title: Differentiate or Die: Survival in Our Era of Killer Competition, Author: Jack Trout
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Differentiate or Die: Survival…
by Jack Trout, Steve Rivkin
Hardcover $29.00
Title: Brand Sense: Sensory Secrets Behind the Stuff We Buy, Author: Martin Lindstrom
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Brand Sense: Sensory Secrets…
by Martin Lindstrom, Philip Kotler (Foreword by)
Paperback $17.00
Title: New Perspectives on Negative Campaigning: Why Attack Politics Matters, Author: Alessandro Dr Nai
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New Perspectives on Negative…
by Alessandro Dr Nai (Editor), Annemarie Walter (Editor)
eBook $34.99 $46.50 Current price is $34.99, Original price is $46.50.
Title: In Defense of Negativity: Attack Ads in Presidential Campaigns, Author: John G. Geer
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In Defense of Negativity:…
by John G. Geer
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eBook $24.99 $32.99 Current price is $24.99, Original price is $32.99.
Title: In Defense of Negativity: Attack Ads in Presidential Campaigns / Edition 1, Author: John G. Geer
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In Defense of Negativity:…
by John G. Geer
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Paperback $33.00
Title: Health Services and Health Hazards: The Employee's Need to Know: The Employee's Need to Know / Edition 1, Author: Richard H. Egdahl
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Health Services and Health…
by Richard H. Egdahl, Diana C. Walsh
#4 in Series
Paperback $54.99
Title: Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey, Author: Joseph C. Fisher
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Advertising, Alcohol…
by Joseph C. Fisher
#41 in Series
Hardcover $95.00
Title: Negative Political Advertising: Coming of Age / Edition 1, Author: Karen S. Johnson-Cartee
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Negative Political Advertising…
by Karen S. Johnson-Cartee, Gary Copeland
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Hardcover $120.00
Title: Dirty Politics: Deception, Distraction, and Democracy, Author: Kathleen Hall Jamieson
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Dirty Politics: Deception,…
by Kathleen Hall Jamieson
Explore Series
Paperback $32.99
Title: Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing, Author: Arch Woodside
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Measuring the Effectiveness of…
by Arch Woodside
Hardcover $95.00
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, David A. Aaker (Editor), Alexander L. Biel, Alexander Biel (Editor)
Hardcover $220.00
Title: Communication in U.S. Elections: New Agendas / Edition 1, Author: Roderick P. Hart
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Communication in U.S.…
by Roderick P. Hart, Daron R. Shaw, Scott L. Althaus, Mark Hetherington, Sharon Jarvis University of Texas at Au
Paperback $54.00
Title: Lydia Pinkham: The Face That Launched a Thousand Ads, Author: Sammy R. Danna
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Lydia Pinkham: The Face That…
by Sammy R. Danna
Hardcover $116.00
Title: Audio Branding: Using Sound to Build Your Brand, Author: Laurence Minsky
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Audio Branding: Using Sound to…
by Laurence Minsky, Colleen Fahey, Philip Kotler (Foreword by)
Paperback $38.99
Title: Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding, Author: D. Jackson
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Sonic Branding: An Essential…
by D. Jackson
Paperback $69.99

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