Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

by D. Jackson

Overview

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Product Details

ISBN-13:	9781349509775
Publisher:	Palgrave Macmillan UK
Publication date:	01/01/2003
Edition description:	1st ed. 2003
Pages:	179
Product dimensions:	5.98(w) x 9.02(h) x (d)

About the Author

DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.

Table of Contents

Introduction New New Thing Brand Experience Sonic Expressions Environment Multimedia Sound-only Music Voice Ambience Internal Communications Managing the Creative Process Business Ethics Deep and Memorable Relationships

Editorial Reviews

'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller

From the Publisher