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Title: Television Myth and the American Mind, Author: Hal Himmelstein
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Television Myth and the…
by Hal Himmelstein
Hardcover $95.00
Title: Television Myth and the American Mind / Edition 2, Author: Hal Himmelstein
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Television Myth and the…
by Hal Himmelstein
Paperback $55.00
Title: The New Ad Media Reality: Electronic Over Print / Edition 1, Author: Barton C. White
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The New Ad Media Reality:…
by Barton C. White
Hardcover $95.00
Title: Paying for Broadcasting: The Handbook / Edition 1, Author: Tim Congdon
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Paying for Broadcasting: The…
by Tim Congdon
Paperback $58.95
Title: Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print / Edition 1, Author: Ronald C. Harding
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Making Creativity Accountable:…
by Ronald C. Harding
Explore Series
Hardcover $85.00
Title: The American Trojan Horse: U.S. Television Confronts Canadian Economic and Cultural Nationalism, Author: Barry Berlin
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The American Trojan Horse: U.S…
by Barry Berlin
#22 in Series
Hardcover $75.00
Title: Cable TV Advertising: In Search of the Right Formula, Author: Rajeev Batra
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Cable TV Advertising: In…
by Rajeev Batra, Rashi Glazer
Hardcover $75.00
Title: Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul, Author: Mark Newman
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Entrepreneurs of Profit and…
by Mark Newman
Explore Series
Hardcover $95.00
Title: The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion, Author: Ann Brewer
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The Marketer's Guide to Media…
by Ann Brewer
Hardcover $95.00
Title: The Comprehension and Miscomprehension of Print Communication, Author: Jacob Jacoby
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The Comprehension and…
by Jacob Jacoby, Wayne D. Hoyer
Paperback $26.99
Title: Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators, Author: William D. Crano
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Planning, Implementing, and…
by William D. Crano, Gary W. Selnow
Hardcover $95.00
Title: The Advertising Controversy: Evidence on the Economic Effects of Advertising, Author: Mark S. Albion
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The Advertising Controversy:…
by Mark S. Albion, Paul W. Farris
Hardcover $95.00

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