You've Got to Be Believed to Be Heard: Reach the First Brain to Communicate in Business and in Life

by Bert Decker

Overview

Are you uncomfortable--even afraid--about the prospect of speaking before a group of people? Do you have trouble getting your message across? When you speak, do others listen--or can you feel their attention wandering?

Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds, but our hearts: They win our trust. You can learn to impress and persuade other people by following Bert Decker's program in You've Got you Be Believed To Be Heard.

Decker trains over 10,000 professionals each year in the art of communicating. In this book, he distills his expertise into a fresh new approach to speaking, with examples and how-to exercises that anyone can follow. Spend a few evenings with his book, and you will discover how to win the emotional trust of others--the true basis of communicating in any situation.

How to conquer stage fright
How to inject dynamic energy into your voice
Why eye contact helps win trust
When and how to use humor to make a point
A proven technique to eliminate Umm and Ahh from your speech
Eight steps to transforming your personal impact

A Main Selection of the Newbridge Book Club Executive Program

Product Details

ISBN-13:	9780312099497
Publisher:	St. Martin's Publishing Group
Publication date:	09/15/1993
Edition description:	REV
Pages:	320
Product dimensions:	6.00(w) x 9.00(h) x 0.64(d)

About the Author

Bert Decker is chairman and founder of Decker Communications, Inc. For more than a quarter of a century, he and his associates have trained and transformed hundreds of thousands of executives, managers, and salespeople, for corporate clients such as AT&T, Charles Schwab & Co., HP, Pfizer, State Farm Insurance, Wells Fargo, and many others. Currently Decker spends much of his time speaking to associations and corporations across the country. He graduated with a B.A. in psychology from Yale University, is a past director of the National Speakers Association, and is chairman of the San Francisco Advisory Board of the Salvation Army. He lives with his wife in San Francisco, California.

Editorial Reviews

"this is a breakthrough book, with new important ideas. After reading it you will be a believer...that success and fulfillment are achievable only if you're an effective communicator. And it shows the way." --W. Pendleton Tudor, Chairman, AdWeek

"Bert Decker makes communicating come alive...A must read!" --Coauthor, The One Minute Manager

"The sentences are alive and vital. Bert Decker says something and says it powerfully." --Dr. Normal Vincent Peale

"The Decker Method is a must for anyone who truly wants to succeed." --Charles Schwab, Chaiman Charles Schwab & Co.

"If you want to get ahead read Decker's masterpiece. It's a great book." --Al Ries, Coauthor, Positioning

"Bert Decker is to communicating what Tom Peters is to management." --Judith Briles, Author, The Confidence Factor

"Enjoyable, easy-to-read, informative...This book is going to help a lot of people." --Ben Sotille, Chairman and CEO, Gibson Greetings, Inc.

From the Publisher