YouTube and Video Marketing: An Hour a Day

by Greg Jarboe, Suzie Reider (Foreword by)

Overview

Fully updated with new information, including the latest changes to YouTube!

If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.

• Shows you how to successfully develop, implement, and measure a successful video marketing strategy
• Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks
• Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more
• Covers optimization strategies, distribution techniques, community promotion tactics, and more
• Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
• Shows you how to optimize video for YouTube and search engine visibility

Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Product Details

ISBN-13:	9780470459690
Publisher:	Wiley
Publication date:	08/10/2009
Pages:	504
Product dimensions:	7.30(w) x 9.10(h) x 1.10(d)

About the Author

Greg Jarboe is an Internet video marketing and optimization expert. He is President and cofounder of SEO-PR, an award-winning public relations, search engine optimization, and video production company that has worked with such clients as Southwest Airlines, SuperPages.com, The Christian Science Monitor, the Wharton School, Better Homes and Gardens, and Parents magazine. Greg is a frequent speaker at Search Engine Strategies conferences and a regular contributor to the Search Engine Watch blog (blog.searchenginewatch.com). He is a member of the Market Motive faculty and a principal in the ChannelOne Marketing Group. Greg was also profiled as one of 25 successful online marketing gurus in the recent Online Marketing Heroes book.

Read an Excerpt

Click to read or download

Table of Contents

1 A Short History of YouTube.

2 Online Video Marketing.

3 Month 1: Map Out Your Marketing Strategy.

4 Month 2: Optimize Your Video.

5 Month 3: Create Compelling Video Content.

6 Month 4: Create a Channel.

7 Month 5: Engage the YouTube Community.

8 Month 6: Learn Video Production.

9 Month 7: Become a YouTube Partner.

10 Month 8: Trust, But Verify YouTube Insight.

11 Measure Outcomes vs. Outputs.

12 Mysteries of Online Video Revealed.