Table Of Contents
INTRODUCTION
ADVANTAGES OF A LAWN CARE BUSINESS:
DISADVANTAGES OF A LAWN CARE BUSINESS
QUESTIONS TO ASK YOUR SELF:
STARTING UP
GOALS AND OBJECTIVES
LOCATION
EQUIPMENT
SUPPLIES
FINANCES
THE BUSINESS PLAN
COMPANY INFORMATION
SERVICES
MARKET ANALYSIS
MARKETING STRATEGY
MANAGEMENT PLAN
FINANCIAL DATA
MARKETING YOUR SERVICES:
STRATEGIES FOR MAKING SALES
FINDING THE RIGHT NAME FOR YOU AND YOUR COMPANY
TRADITIONAL ADVERTISING
NON-TRADITIONAL ADVERTISING
CREATIVE ADVERTISING
OTHER FORMS
CONCLUSION
GROWTH
GROWING PAINS: TYPOLOGY AND CHARACTERISTICS.
PERSONAL LIMITATIONS:
EMPLOYEES
EXPENSES
EQUIPMENT AND SPACE
GROWING PAINS: THE RESULTS
SHOULD I SELL?
CONCLUSION
