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Overview
- How do you call attention to your work?
- How do you get your creations into people's minds and hearts?
- How do you get fans to tell their friends?
- How do you charge money for your labor of love?
- How do you get the media to help?
Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.
"Your Music and People" shares a successful philosophy of getting your work to the world by being creative, considerate, resourceful, and connected.
It's not just for musicians.Though it uses music as the example, it is meant for any creator trying to reach people. Early readers called it one of the best books ever written on business marketing.
Example points include:
- Business is just as creative as music.
- Marketing is an extension of your art.
- Marketing means being considerate. Focus on others.
- Being weird is considerate.
- People skills are counterintuitive. To be helped, be helpful.
- Persistence is polite.
- Call the destination and ask for directions.
- Get specific about what you want.
- Be extreme and sharply defined. Proudly exclude most people.
- Money is just a neutral representation of value. Be valuable to others - not just yourself. People like to pay.
- Nobody knows the future, so focus on what doesn't change.
The first 10,000 early buyers of "Your Music and People" have posted hundreds of 5-star reviews at sive.rs/m - but it is now being released to a wider audience.
Product Details
| ISBN-13: | 9781988575148 |
|---|---|
| Publisher: | Hit Media |
| Publication date: | 05/01/2022 |
| Pages: | 146 |
| Sales rank: | 874,631 |
| Product dimensions: | 5.00(w) x 8.00(h) x 0.34(d) |
About the Author
Table of Contents
Intro
What's inside this book 2
Some quick context for these stories 4
Creative
Art doesn't end at the edge of the canvas 7
Business is creative 9
This is only a test. See what happens 10
Restrictions will set you free 11
Make mystery: make people wonder 12
Creative communication 14
Captain T 15
Considerate
"Marketing" just means being considerate 18
It's hard to get off stage 19
Constantly ask what they really want 20
Don't try to sound big 21
Considerate communication 22
Touch as many of their senses as you can 24
Life is like high school 25
Barking 27
People
Get personal 29
Always think how you can help someone 31
Don't be afraid to ask for favors 32
Small gifts go a long way 33
Persistence is polite 34
Repeatedly follow-up to show you care 35
Pedestals prevent friendships 37
Industry
It's just people inside the machine! 40
How to get through the gates? 42
Have someone work the inside of the industry 43
Show success before asking for help 44
Test marketing 46
Get rejected, get filtered 47
Be a competent novice, not an expert 48
Rock stars have a boss? 49
Resourceful
What it means to be resourceful 52
You need to be profitable to last 54
Get specific! 55
Call the destination, and ask for directions 57
Never wait 58
Assume nobody is going to help you 59
The security of no security 60
A good plan wins no matter what happens 61
Was 10%, now 90% 62
You don't get extreme results without extreme actions 63
Direct it yourself 64
Flip it in your favor 65
Not happy with existing venues? Make a new one 67
Describe
When your music can't speak for itself 70
A curious answer to the most common question 71
Make people curious in one sentence 73
Without a good reason, they won't bother 74
Don't know how to describe your music? 75
Describe your music like a non-musician 76
Use the tricks that worked on you 77
Or you can not talk at all 78
Hillbilly Flamenco 79
Target
Aim for the edges 82
If you target sharp enough, you will own your niche 84
Proudly exclude most people 85
Well-rounded doesn't cut 86
Be an extreme character 88
A hundred actors on stage 89
The most expensive vodka 90
Doing the opposite of everyone is valuable 91
Selling music by solving a specific need 93
People search harder for the obscure 94
Quantity
Why you need a database 96
Stay in touch with hundreds of people 98
Meet three new people every week 99
Keep in touch 100
Every breakthrough comes from someone you know 101
Put your fans to work 102
Include everyone in your success 103
How to attend a conference 104
Don't be a mosquito 108
Money
Shed your money taboos 110
Valuable to others, or only you? 111
Pricing philosophy 114
Emphasize meaning over price 115
Some people like to pay. Let them 117
The higher the price, the more they value it 118
Are fans telling friends? If not, don't promote 119
Don't promote until people can take action 120
Never have a limit on your income 122
Mindset
Move to the big city 124
Detailed dreams blind you to new means 126
Are you at the starting line or the finish line? 127
Nobody knows the future, so focus on what doesn't change 128
Ignore advice that drains you 130
Compass in your gut 131