You Lead: How Being Yourself Makes You a Better Leader

by Minter Dial

Overview

WINNER: Business Book Awards 2022 - Leadership

Your biggest asset in leadership is you. How can you expect people to trust and believe in you, if you aren't truthful and don't embrace your whole self at work?

There is a need for a new kind of leadership; one that bleeds personality and rings true to employees and customers alike who crave authenticity. You Lead argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine.

Bestselling author, Minter Dial, shows readers how embracing your whole self at work encourages people to also be themselves, seek true fulfilment at work and merge the personal and professional to become true examples of what you stand for. You Lead is a call to arms to leaders to stop pretending to be who they are not, and play on their uniqueness and strengths, to allow people to do the same and develop a culture of authenticity and purpose.

With practical advice, real-life stories and a simple framework, this book shows you how you can:
- Be yourself, lead by example and merge the professional and personal
- Stand for something and allow people to develop true purpose at work
- Allow a community to flourish through the right kind of governance model
- Radiate your purpose through employees and customers alike for long-term performance

Product Details

ISBN-13:	9781789666250
Publisher:	Kogan Page, Ltd.
Publication date:	01/26/2021
Pages:	248
Sales rank:	458,388
Product dimensions:	5.51(w) x 8.50(h) x 0.63(d)

About the Author

Minter Dial is an award-winning author, strategist and brand expert. The former Managing Director Worldwide of Redken, part of L'Oréal, he is an in-demand storyteller and delivers keynotes and seminars to audiences the world over. He has spoken at events that include SXSW, Adobe Summit, CogX and Global CEO Conference (China). His advisory work has allowed him to work with brands that include LVMH, Remy Cointreau, Samsung, Credit Agricole, Google and Publicis.

Table of Contents

* Section - PART ONE: Setting the stage: The wake-up call for a new form of leadership; ** Chapter - 01: It’s a rocky world; ** Chapter - 02: Got the right governance, Guv’nor?; ** Chapter - 03: Life is work, too; * Section - PART TWO: Merging the personal with the professional; ** Chapter - 04: CHECK: Your model of leadership; ** Chapter - 05: Employee-first customer-centricity; ** Chapter - 06: Making customer-centricity come alive; * Section - PART THREE: The challenges and realities of implementation: The personal journey; ** Chapter - 07: The art of being a leader; ** Chapter - 08: Leadership in practice; ** Chapter - 09: Connecting the dots;

Editorial Reviews

"Shakespeare said: to be or not to be, that is the question. Gordon Summer (Sting) answered him a few centuries later: 'Be yourself, no matter what they say'. Minter Dial is an overarching combination between Shakespeare and Sting, a writer and a musician. And you should read that book for sure, AND listen to that book also, one of the most practical and musical I have had in my hands for a decade."

Laurent Choain

"The specific, intertwined skills, behaviours and talents to become a more successful leader are described as actionable insights in this idea-packed book to support us in our work. They include apt use of technology, messaging, speed learning, customer-centricity and considerably more. Clearly this author has first-hand knowledge of what he advocates, making it a credible, valuable read."

TED speaker and author Kare Anderson

"Lead is a better verb than it is a noun. Minter Dial's book gives you an actionable blueprint for a new way of looking at leading, starting with yourself."

Ann Handley

"A great read, a real guide for evolving your leadership skills and style using proven strategies while incorporating the new realities of today's rapidly changing business environment. Especially helpful in understanding the impact of the digital revolution and how to master those skills as part of the You Lead philosophy. I highly recommend this to leaders both seasoned and those developing leaders of tomorrow!"

Pat Parenty

"Minter Dial brings his considerable professional experience and personal skills to delineate the core principles of management. Excellent counsel as to how to move from intention to execution. A worthy read."

Alan Trefler

"In You Lead, Minter Dial adroitly pulls together how you can bring your full self to work and deliver on results."

Charlene Li

"What am I doing that matters? The answer lies within according to Minter Dial in this inspirational book."

author of Marketing Rebellion Mark Schaefer

"It's about time this book was written. In You Lead, Minter Dial vividly captures a dynamic change in today's society - that our business, government, and educational leaders need to stand up for doing what is right before it becomes an issue. That to be a successful leader in today's world it requires courageously bringing our whole selves to the table: professionally and personally. The result is a passionate call to arms, urging all of us to get in touch with who we are so that we can lead in a way that is true to our life experiences, ethics and values. Dial's new book is undoubtedly one of the most important books written for our times. You'll need two copies!"

Charlene Laidley

"You Lead is a STOP PRESS MUST-READ. As Minter Dial points out, the great leaders of tomorrow will be those who know how to be themselves consistently throughout the day, whether it's with the cashier at the local grocer, one's spouse, friend, client, distributor or colleague. You Lead draws out a practical way to be such a leader all the while keenly delivering on results. You Lead is a complete leadership guide."

Nicolas Bordas

"When we radiate our passions to the world, the relationship we build with our customers becomes more important than the products and services we sell them. You will find these and other often surprising ideas in this little book of big ideas where Minter Dial shares the essence of how to lead both small and large organizations."

WSJ bestselling author of Fanocracy David Meerman Scott

"If Peter Thiel wrote Zero to One for entrepreneurs, Minter Dial has written the Zero to One for leaders. In You Lead, Minter makes a most compelling case for why we should bring our entire selves to work, lead from within and do things that matter."

Sophie Devonshire

"I met Minter Dial over a decade ago, during his time at L'Oréal. Over the years, I have met thousands of executives. I've only maintained a friendship with a small few. Minter is one of the few. This book explains why. He is a leader - through and through. Mostly, because he leads himself with excellence. He has humility, courage, a deep sense of empathy for himself, his team members and the customer. Most importantly, he is curious. These are just some of the ingredients that make him great. Those are just some of the ingredients in his excellent new book, You Lead, that will make you great. Times are crazy. They are going to get crazier. You lead!"

author of Six Pixels of Separation and CTRL ALT De Mitch Joel

"Minter Dial has a way of getting right to the heart of the biggest issues a business leader faces today. He writes in a way that is thought-provoking and challenging. Be warned - when you read You Lead you are going to feel uncomfortable about changes you should have made already. But you'll also be inspired to rethink and adjust your approach. It's one of the few leadership books I've read that refers to the customer as much as the team and the leader themselves."

Diane Young

"In You Lead, Minter Dial has written a refreshingly original and necessary book on leadership. By helping leaders be themselves - and better versions of themselves, at that - this form of new leadership will help drive not just better engagement, performance and business results; it will also help toward improving another important issue which is mental health and wellbeing in the workplace. A must-read."

Suki Thompson

"You Lead by Minter Dial delivers actionable concepts and useful examples of the leadership skills you need to advance in the coming years. Study this valuable book and apply these formulas to supercharge your own leadership practice. Well worth your time!"

Chris Brogan

"When someone asks you to read another leadership book mine tends to be an allergic reaction expecting another lecture on who you should be and little recognition of who you are. So when I saw the fly sheet of You Lead and read "How being yourself makes you a better leader" I was not just pleasantly surprised but intrigued. You Lead is a compelling read for those like me who believe leadership is personal and authenticity is the gateway to discovering the leader in each of us. Read it and you might just learn about yourself on your journey to leadership."

Ronan Dunne

"A thoughtful, honest and well-researched reminder of how important it is to be yourself in business. Both customers and employees gravitate towards those who feel genuine passion about their brand, because it really does show. As Minter Dial says; it is in every business leader's interests to focus on making the world around you a better place, rather than simply thinking about making yourself better off. I couldn't have put it better myself."

Anne Boden