Table of Contents
Chapter 1 Find Your Lane 1
Great to Meet You! 2
Who Are You? 3
Now is the Time 4
The Creative Ladder 6
Super Bowl Skills 6
4 Key Building Blocks 9
Chapter 2 Rethink Your Hustle 11
Double Down 13
Overdeliver 15
Chapter 3 Set Up Shop 17
7 Branding Tools 19
A Missed Opportunity 19
A Great Résumé 20
Give Yourself a Raise 21
Can I Get a Discount? 23
Back to Your Resume 25
Just Say Cheese! 26
Got a Card? 28
Penthouse, Please 29
Own Your Name 32
A Great Website 32
Let's Make a Reel 35
Work Examples 37
Grandma Magic 38
Sink or Swim 41
How Do You Create? 43
Chapter 4 Look For Moments 46
A Story-First Approach 49
Ideas Have Value 52
A Drive, a Link, or an Email 53
Have a Hoppy Day! 54
Send Us Your Trash 56
5 Practical Steps 59
Make It Fresh 60
Visual Storytelling 61
Trend-Spotting 62
How to Captivate an Audience 63
Maximizing Moments 65
A Curious Mind 66
Chapter 5 Elevate Your Work 69
4 Challenges of Communication 71
My Secret Workflow 71
Pan for Gold 72
How Fast Can You Type? 74
Stand Here 76
The Darién Gap 78
Scribbling 79
Avoid Paper Cuts 80
Scissors and Tape 81
Chapter 6 Find a Frame 86
Find a Frame 88
6 Basic Frames 89
11 Style Cues 89
Career Advice 90
Scalpel, Please 91
Set the Scene 92
Inserting Pictures 93
Two Sweet 'n Lows 94
Box It Up 96
Chapter 7 Create A Buzz! 98
Connect to Your Community 101
A First Ten Approach 102
Forget Marketing 103
Clean Your Plate 103
Presentation Is Everything 105
Vulnerable or Validated 106
Just Don't Listen 107
Return on Investment 109
Go for the Silver 111
Submit Your Work 111
Toss Your Brushes 112
I Still Get Butterflies 115