Table of Contents
Introduction: Writing Changes: Beyond the Binary of Writing versus Multimodality Pegeen Reichert Powell 1
Part 1 Modality as Social Practice
Modality as Social Practice in Written Language Bruce Horner 21
Something Borrowed, Something New: Multimodal Composition through the Reclamation of Vernacular Literacies Sara Cooper 41
Beyond Page Design: Writing as Multimodal Embodied Meaning Hannah J. Rule 62
Translating Modalities: Interactions between Digital and Alphabetic Modes in Professional Translation Work Laura Gonzales 83
Part 2 Modality in Texts and in the Classroom
The Places of Writing on the Multimodal Page Matthew Davis Alex Mueller 103
The Essay as Form in a Digital Age Joseph Harris 123
Styling the Multimodal Classroom: Addressing the Labor of Assessment through the Rhetorical Lexicon of Style Claire Lutkewitte Star Medzerian Vanguri Stephanie Vie 138
Search Engine Optimization and Its Significance for Alphabetic Composing in Writing Pedagogy Jenna Pack Sheffield 155
Of Writing and the Future: Augmented Reality Composition Brenta Blevins 177
Part 3 Modality and Writing Program Administration
Positioning Writing; An Analysis of Textbook Arguments about Multimodality Hilary A. Sarat-St. Peter Elizabeth G. Allan 197
Facebook Posts, Twitter Hashtags, and Snapchat Stories: Changing Conceptions of Writing in a Social Media Landscape Stephanie Vie 218
The Coastal Composition Commons: Considering Flexibility, Delivery, and Valuation in a Badging Initiative Denise P. Paster Alan J. Reid 237
Making the Case: Implementing Multimodality in Undergraduate Major Programs in Writing and Rhetoric Rory Lee 253
Part 4 Modality and Disciplinarity
Following Directions, Responding to Shifts, Shaking Foundations: Multimodal Composition within and across Writing Programs Beth Brunk-Chavez 273
Reclaiming Composition: A Twenty-First-Century Interdisciplinary Imperative Derek Owens Tara Roeder 290
Epilogue John Trimbur 304
Notes on Contributors 313
