Key Features
• Draws upon both international communication and cultural studies perspectives: Presents a new model is presented that attempts to move beyond the current controversies about imperialism and globalization.
• Looks at historical patterns: Historical patterns across cultures and countries help compare where television has been and where it is going.
• Takes a contemporary focus: Uses of technology, flows and patterns of program development, genres of television, the interaction of producers and audiences, and patterns of audience choice among emerging alternatives are examined.
• Explores how the audience for these evolving forms of television is structured: The effects of these forces or patterns of television have on both cultural formations and individual identities are identified.
Intended Audience
This is an excellent text for advanced undergraduate and graduate courses in Globalizatiion and Culture, Global Media, Television Studies, Television Criticism, and International Media.
Key Features
• Draws upon both international communication and cultural studies perspectives: Presents a new model is presented that attempts to move beyond the current controversies about imperialism and globalization.
• Looks at historical patterns: Historical patterns across cultures and countries help compare where television has been and where it is going.
• Takes a contemporary focus: Uses of technology, flows and patterns of program development, genres of television, the interaction of producers and audiences, and patterns of audience choice among emerging alternatives are examined.
• Explores how the audience for these evolving forms of television is structured: The effects of these forces or patterns of television have on both cultural formations and individual identities are identified.
Intended Audience
This is an excellent text for advanced undergraduate and graduate courses in Globalizatiion and Culture, Global Media, Television Studies, Television Criticism, and International Media.
![World Television: From Global to Local](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.12.2_temp1)
World Television: From Global to Local
312![World Television: From Global to Local](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.12.2_temp1)
World Television: From Global to Local
312Hardcover(First Edition)
Product Details
ISBN-13: | 9780803954625 |
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Publisher: | SAGE Publications |
Publication date: | 05/18/2007 |
Series: | Communication and Human Values Series |
Edition description: | First Edition |
Pages: | 312 |
Product dimensions: | 6.00(w) x 9.00(h) x (d) |