Wireless Messaging Demystified: SMS, EMS, Mms, Im, and Others / Edition 1

by Donald Longueuil

Overview

Everything telecom professionals need to know about using SMS on mobile devices, and the incredible financial possibilities of doing so.

Product Details

ISBN-13:	9780071386296
Publisher:	McGraw-Hill Professional Publishing
Publication date:	10/23/2002
Series:	Demystified
Pages:	408
Product dimensions:	7.32(w) x 9.36(h) x 0.95(d)

About the Author

Donald Longueuil is a Wireless Analyst for the research and consulting fir, In-Stat, a subsidiary of Reed Elsevier Publications. For almost 4 years, Mr. Longueuil has been an advisor to CEOs, senior management, and investment professionals on global telecommunications issues, identifying and analyzing trends to telecom operators. Mr. Longueuil began his career with The Yankee Group. He has been widely published in leading industry and business periodicals, as well as contributing articles to numerous trade journals.

Colin Matthews, President and CEO of Infomatch, brings more than 20 years of experience in establishing, growing, and managing high-tech companies. Previously a Vice President and Corporate Officer with Sedona Corporation (NASDAQ: SDNA) and President of the firm's software division, Sedona GeoServices, Colin assumed responsibility for turning the company around and positioning it as an Application Service Provider (ASP), serving the Business Intelligence/ERP and information delivery markets.

Geof Wheelwright is a journalist and author with 22 years of experience in covering the telecommunications and high technology sector. He is a regular contributor to the Financial Times, as well as NASDAQ International Magazine and Canada's National Post. In addition, he regularly writes for a number of British and North American trade journals, and provides consulting services.

Donald Longueuil is a Wireless Analyst for the research and consulting fir, In-Stat, a subsidiary of Reed Elsevier Publications. For almost 4 years, Mr. Longueuil has been an advisor to CEOs, senior management, and investment professionalson global telecommunications issues, identifying and analyzing trends to telecom operators. Mr. Longueuil began his career with The Yankee Group. He has been widely published in leading industry and business periodicals, as well as contributing articles to numerous trade journals.

Colin Matthews, President and CEO of Infomatch, brings more than 20 years of experience in establishing, growing, and managing high-tech companies. Previously a Vice President and Corporate Officer with Sedona Corporation (NASDAQ: SDNA) and President of the firm's software division, Sedona GeoServices, Colin assumed responsibility for turning the company around and positioning it as an Application Service Provider (ASP), serving the Business Intelligence/ERP and information delivery markets.

Geof Wheelwright is a journalist and author with 22 years of experience in covering the telecommunications and high technology sector. He is a regular contributor to the Financial Times, as well as NASDAQ International Magazine and Canada's National Post. In addition, he regularly writes for a number of British and North American trade journals, and provides consulting services.

Table of Contents

	Acknowledgments	xiii
Chapter 1	An Introduction to the Wireless Industry	1
	Introduction	2
	The Wireless Communications Paradigm Shift	3
	What Wireless Technology Means in Today's World	5
	The Reality of Wireless Hype	7
	The Wireless Playing Field	10
	Governments	10
	Operators/Carriers	11
	Handset Manufacturers	12
	Consumers	14
	MNVOs	15
	The Value Proposition of Wireless Messaging	16
	Today's Business Drivers for Wireless Messaging	17
	Saving Money	18
	Making Money	19
	A Requirement for Doing Business	20
	The Wireless Value Chain: Who Supplies What to Whom?	20
	Why GSM Operators Are Ahead	21
	The Value of Prepaid Wireless	23
	Introduction to Acronyms and Industry Terms	24
	WAP and DoCoMo	31
	The Scene Is Set	34
Chapter 2	Technology and Market Overview	35
	How Will These Networks Affect Messaging?	39
	WWAN Technologies: Including CDMA2000 1xRTT, GSM, GPRS, EDGE, and W-CDMA	41
	First Generation (1G)--Analog	41
	2G--Digital	41
	The Next Generation: The Upgrade	45
	3G	56
	Technology Briefs	60
	Dual and More	63
	WWAN Next-Generation Deployment Update	64
	Bluetooth	70
	Bluetooth Use in Cellular Handsets	71
	Bluetooth Deployment Update	72
	WLANs	72
	WLAN Bands and Technologies	73
	Multiple Standards Could Cause Interference	74
	IEEE 802.11	75
	WWAN, WLAN, and Bluetooth Technology Comparison	80
	Network Performance Compared	80
	Lack of Handset Penetration	80
	Handset Shipment Forecasts	86
	3G Driving Applications	88
	A Nokia 3G Application Case Study	91
	Who Might the Early Adopters Be?	93
	Willingness to Pay for Specific Services	94
	Willingness to Pay for Premium Services	97
	Conclusions in the Nokia 3G Application Case Study	97
	The Future of 3G	98
	Obsession with Technology	98
	Potential to Disappoint	99
Chapter 3	Wireless Messaging Today	101
	Some Important Attributes of Today's Wireless Messaging	102
	Regionality: The Regional Nature of Wireless	105
	What Is Short Message Service (SMS)?	106
	Brief History of SMS	106
	Driven by the Consumer	106
	SMS Pricing	109
	Early Mistakes	111
	Components of an SMS Message	112
	The Path of an SMS Text Message	112
	What Is an SMSC?	113
	How to Send a Text Message	114
	GSM Versus Non-GSM SMS Architectures	116
	Instant Messaging (IM): What Is It and Where Is It Going?	118
	IM and Presence Interoperability	120
	The Value Proposition of IM	121
	IM Alliances: Is the IM Log-Jam Breaking Up?	122
	WAP: The Mobile Internet	124
	The Mobile Internet Hype Debacle	126
	SMS and WAP Linkages	128
	The Bearer Channel: How the Messages Get to Phones	128
	Circuit Switched Versus Packet Switched	129
	Circuit-Switched Data	130
	Packet-Switched Data	130
	Details by Market Region	131
	Japan's NTT DoCoMo i-mode Service	131
	The Triumph of Messaging--Two Stories	132
	The European Union's (EU's) Messaging Addiction	133
	South America, South Africa, Australia, and the Pacific Rim	134
	The Americas (includes N. & S. America)	135
	Mobile Device Overview	138
	Smartphones	140
	PDAs	141
	Messaging or Paging Devices	142
	Messaging Using These Devices	144
	Getting Around the Text Input Problem	145
Chapter 4	Applications of Wireless Messaging	149
	From Person-to-Person (P2P) Messaging to Content and Services	150
	Following i-mode's Lead	150
	What Happened to WAP?	151
	Messaging in the United States	152
	What Makes a Wireless Messaging Application?	153
	Where Is the Value in Wireless Messaging Applications?	154
	What Is the Value Chain?	154
	Revenue Models	155
	What Are the Challenges Faced by the Various Parties Involved in Implementing Wireless Applications?	157
	Challenges Met by Access Aggregators	158
	A Survey of Wireless Messaging Applications	159
	Personal Services	159
	Information Services--Alerts and Notifications	159
	Location-Based Services (LBS)	166
	Communication Services	171
	Chat, Flirt, and Adult Dating Services	172
	Entertainment Services	173
	Marketing Services	180
	Opt-in Services	181
	Wireless Coupon Services	183
	Professional Services	187
	P2P Enterprise Services	188
	Application-to-Person Enterprise Services	193
	Wireless Payment and Mobile Commerce (M-Commerce) Services	195
	Using the Wireless Device for Microbilling Services	196
	Using the Mobile Device for Macrobilling and M-Commerce	200
	Opportunities for Wireless Services in Remote Purchases	204
	Ordering by SMS	205
	Wireless Messaging as a Simple Ordering Tool	205
	Wireless Messaging as an Authentication Mechanism for Debit/Credit Card Payment	209
	Notification Services to Improve Fraud Detection Systems	213
	The Future of Wireless Messaging Applications	213
	User Interface Improvements	214
	Device Features	215
	Emerging Nomadic Products	216
	Availability and Speed of Networks	217
	New Cultures and Geographies	218
Chapter 5	Wireless Messaging Infrastructure	219
	Infrastructure Overview	220
	Components of Wireless Messaging Solutions	220
	Base Transceiver Station (BTS)	220
	Base Station Controller (BSC)	222
	Mobile Switching Center (MSC)	222
	Visitor Location Register (VLR)	223
	Roaming	223
	Home Location Register (HLR)	224
	Signaling Transfer Points (STPs)	226
	Short Message Service Center (SMSC)	227
	How Trustworthy Is the SMS Service?	230
	The Wireless Services Stack	230
	Applications	231
	Gateways/Carriers	234
	Virtual Mobile Applications	234
	Physical Layer: Accessing the Network	238
	Wireless Request to Application	239
	Wireless Application Response	239
	The Critical Role of the SMSC	239
	Connecting to the Carrier	240
	Short Message Peer to Peer (SMPP)	240
	Universal Computer Protocol (UCP)	241
	Open Interface Specification (OIS)	241
	Computer Interface to Message Distribution (CIMD2)	242
	Telocator Alphanumeric Protocol (TAP)	242
	Simple Mail Transfer Protocol (SMTP)	242
	QoS of SMS	243
	Direct QoS Level	243
	Indirect QoS Reporting Facilities Required	245
	Major SMSC Providers	246
	Logica	246
	CMG	247
	Comverse	247
	SchlumbergerSema	248
	Wireless Gateways	249
	What Are They?	249
	U.S. Market Importance	250
	The Interoperability Question	250
	Intercarrier Message Exchanges	252
	WAP: The Mobile Internet	255
	The Genesis of HDML/WML and WAP	255
	The Mobile Internet Hype Debacle	257
	SMS and WAP: Similarities and Differences	258
	Architecture Picture of WAP	260
	Pros and Cons of SMS and WAP	261
	Circuit Switched Versus Packet Switched	263
	The Future of WAP and WML	266
Chapter 6	Wireless Messaging's Future: A Look Down the Road	269
	Wireless Messaging--Post 2G	272
	3G Technology	275
	Next-Generation Wireless Messaging Services	276
	EMS	277
	EMS Mechanisms	278
	Capabilities in EMS Messages	279
	MMS	281
	MMS--Dial M for Multimedia	281
	SMIL--Got the Message?	284
	The Future of MMS	285
	Wireless Application Protocol (WAP) and the Wireless Internet Reborn	286
	Wireless Messaging and Location-Based Services (LBS)	287
	Location-Enabling Services	287
	Information Delivery Services	287
	Privacy in Wireless Messaging	289
	Voice and Wireless Messaging	292
	Unified Messaging (UM)	293
	Voice Recognition (VR) Technology	295
	VR Technology and SMS	299
	Wireless Number Portability (WNP)	302
	What WNP Will Mean to the Wireless Carriers	303
	What WNP Will Mean to You	304
	Glossary	305
	Index	321

Editorial Reviews

The Barnes & Noble Review
Wireless messaging is the wave of the future that is already crashing down upon us, and Donald Longueuil has succeeded in conveying the basics of this complex technology in an easy-to-digest format. This is a book for anyone working in wireless networking and telecommunications, as well as anyone thinking of getting into this industry. And, if you're thinking of investing in this area but want to understand the finer points, this is where you should start!

Chapter 1 provides a great introduction to the wireless networking industry. In Chapter 2, the author covers the various wireless messaging technologies and their markets. Chapter 3 discusses the wireless messaging formats, their characteristics and popularity, and why some formats are more successful than others -- for example, i-mode (email) in Japan and Short Messaging Service (SMS) in the Philippines and Europe. Then, Chapter 4 discusses the wireless messaging applications and the goods and services that have driven and will continue to drive the escalating growth of mobile messaging. Chapter 5 takes a closer look at the lower mechanics of wireless messaging and discusses the infrastructure required for messaging on a conceptual level. Chapter 6 brings the book to a conclusion by taking a look down the road at the future of wireless messaging. Finally, an introduction to acronyms and industry terms and the inclusion of an actual glossary at the end complete this outstanding guide.

Wireless messaging is a powerful technology with enormous potential to change the way you live and work. If you have always been intrigued by the thought of becoming involved in this brave new world, this is the book for you. John Vacca

John Vacca, the former computer security official (CSO) for NASA's space station program (Freedom), has written 38 books about advanced storage, computer security, and aerospace technology.