Winning the Battle for Relevance: Why Even the Greatest Become Obsolete... and How to Avoid Their Fate

by Michael McQueen

Overview

What if you were becoming irrelevant and didn’t even realize it?

We are living in a time of rapid disruption and upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes.

The demise of brands such as Blockbuster, Borders, and Kodak leaves us with little doubt—shifts are happening, and no organization or brand is immune to extinction.

In this landmark bestseller, award-winning trends forecaster and business strategist Michael McQueen explores the 5 reasons even the greatest companies become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principles and lessons from businesses such as Lego, IKEA, and Harley-Davidson, he identifies 6 keys to re-inventing your organization before change forces you to.

“This carefully researched and well-written book speaks to the most critical leadership issue facing organizations, businesses, and humanity itself.”

Dr. Ken Dovey, Associate Professor, Universityof Technology Sydney “Never has a book like Michael McQueen’s been more important. Ignore it at your peril.” Dan Gregory, CEO of The Impossible Institute

www.MichaelMcQueen.net

Product Details

ISBN-13:	9781630478216
Publisher:	Morgan James Publishing
Publication date:	06/14/2016
Edition description:	Reprint
Pages:	286
Product dimensions:	6.00(w) x 8.90(h) x 0.70(d)

About the Author

Michael McQueen is a multi-award-winning speaker, trends forecaster, and business strategist.

Widely recognized for having his finger on the pulse of business and culture, Michael has helped some of the world’s best-known brands navigate change and stay ahead of the curve.

In addition to featuring regularly as a commentator on TV and radio, Michael is a familiar face on the international conference circuit, having shared the stage with the likes of Bill Gates, Whoopi Goldberg, and Larry King.

Table of Contents

Intro - Welcome to the Inflection Point

Section 1: The Cycle of Relevance

Chapter 1 - The Relevance Curve

Chapter 2 – Real-life Relevance

Chapter 3 – What is your Silent Pulse?

Chapter 4 – Irrelevance: Fate or Failure?

Section 2: The 5 Roads to Irrelevance

Chapter 5 – Shift Happens

Chapter 6 – The Intoxication of Success

Chapter 7 – Preservation Obsession

Chapter 8 – Progress Addiction

Chapter 9 – The Human Factor

Section 3: Winning the Battle for Relevance

Chapter 10 – Re-Calibrate

Chapter 11 – Re-Focus

Chapter 12 – Re-Fresh

Chapter 13 – Re-Engineer

Chapter 14 – Re-Frame

Chapter 15 – Re-Position

Conclusion

Endnotes