WINNING ON PURPOSE: THE UNBEATABLE STRATEGY OF LOVING CUSTOMERS
Pochti 20 let nazad konsul'tant i ekspert po prodazham Fred Rayhel'd zastavil ves' mir obratit' vnimanie na ekonomiku loyal'nosti. On razrabotal i opisal v svoem bestsellere «Iskrennyaya loyal'nost'» sistemu chistoy podderzhki Net Promoter System (NPS). S tekh por sistema NPS stala osnovnym metodom ocenki klientskogo opyta i byla vnedrena v takih kompaniyah, kak Apple, Cisco, Nike, Zappos, Philips, GE i mnogih drugih. Segodnya avtor vyvodit svoyu sistemu na novyy uroven' — NPS 3.0 i po-prezhnemu demonstriruet, chto glavnoy cel'yu biznesa dolzhna byt' ne kratkosrochnaya akcionernaya pribyl', a obogashchenie zhizni svoih klientov. Eta kniga budet polezna tem rukovoditelyam i marketologam, kotorye stremyatsya poluchit' konkretnyy instrument, neobhodimyy dlya uspekha i procvetaniya kompanii v sovremennom klientocentrichnom mire
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WINNING ON PURPOSE: THE UNBEATABLE STRATEGY OF LOVING CUSTOMERS
Pochti 20 let nazad konsul'tant i ekspert po prodazham Fred Rayhel'd zastavil ves' mir obratit' vnimanie na ekonomiku loyal'nosti. On razrabotal i opisal v svoem bestsellere «Iskrennyaya loyal'nost'» sistemu chistoy podderzhki Net Promoter System (NPS). S tekh por sistema NPS stala osnovnym metodom ocenki klientskogo opyta i byla vnedrena v takih kompaniyah, kak Apple, Cisco, Nike, Zappos, Philips, GE i mnogih drugih. Segodnya avtor vyvodit svoyu sistemu na novyy uroven' — NPS 3.0 i po-prezhnemu demonstriruet, chto glavnoy cel'yu biznesa dolzhna byt' ne kratkosrochnaya akcionernaya pribyl', a obogashchenie zhizni svoih klientov. Eta kniga budet polezna tem rukovoditelyam i marketologam, kotorye stremyatsya poluchit' konkretnyy instrument, neobhodimyy dlya uspekha i procvetaniya kompanii v sovremennom klientocentrichnom mire
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WINNING ON PURPOSE: THE UNBEATABLE STRATEGY OF LOVING CUSTOMERS
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Product Details
ISBN-13: | 9785001958987 |
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Publisher: | Mann, Ivanov and Ferber |
Publication date: | 03/13/2023 |
Sold by: | Bookwire |
Format: | eBook |
Pages: | 322 |
File size: | 3 MB |
Age Range: | 16 Years |
Language: | Russian |
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