Winning Digital Customers: The Antidote to Irrelevance

Winning Digital Customers: The Antidote to Irrelevance

by Howard Tiersky

Narrated by Howard Tiersky

Unabridged — 10 hours, 51 minutes

Winning Digital Customers: The Antidote to Irrelevance

Winning Digital Customers: The Antidote to Irrelevance

by Howard Tiersky

Narrated by Howard Tiersky

Unabridged — 10 hours, 51 minutes

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Overview

THE WALL STREET JOURNAL BESTSELLER with a foreword by the CIO of the NFL.

“No matter how experienced you are, you will learn something important from this book!”

-SPRINT Chief Digital Officer, Rob Roy

Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include:

¿ Organizational resistance,

¿ Outdated technology,

¿ Inadequate funding,

¿ The wrong talent, and

¿ Lack of alignment on what the vision for the future should be.

All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.

Howard Tiersky has been named one of the Top 10 Digital Transformation Influencers to follow today by IDG. As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age. His dozens of Fortune 1000 clients have included Verizon, NBC, Viacom, Avis, Universal Studios, JPMC, Facebook, Spotify, and Amazon.

In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will:

¿ Maximize their competitiveness in the market,

¿ Identify the quick wins that will help them out of the gate, and

¿ Ultimately drive the transformation needed to bring their company into alignment with today's digital world.

As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.


Editorial Reviews

Michael Huseby

Howard and his team have been applying their transformation methods here at Barnes & Noble Education for the last several years with outstanding results. I’ve seen first-hand just how effective the methods outlined in this book can be and would recommend it as a go-to guide for any organization involved in digital offerings.

David Meerman Scott

"The relationship we build with our customers, especially online, is more important than the products and services we sell them. Howard will show you how to transform your business from simply meeting a need to developing a true digital relationship with people so that they genuinely care about what you do to help them."

Andrew Silverman

This book holds the secret to transforming your company to thrive in a digital age. A must read for anyone working in digital, marketing, IT or business growth.

Kevin McAuliffe

Howard Tiersky’s new book - Winning Digital Customers - is a compendium of exceptional knowledge and understanding of the art of Digital. Gleaned through years of driving Digital insight and execution, Howard's prose puts every reader of the book at ease. Pick it up now - you'll be glad you did!

Shelly Palmer

"Winning Digital Customers is the rare business book with a demonstrable ROI. Buy one for every member of your team. It will help you grow your business."

Bernie Weiss

No matter what industry you are in, you need this book as a guide to your digital transformation.

Tony Doye

A ‘must have' guide to saving your company. For me, as a seasoned CXO who has played a part in many digital transformations, this easy and practical read is now my ‘go to’ guide.

Jeremy Gutsche

This book will teach you exactly how to drive your company's digital transformation to victory. It is a treasure chest of techniques coupled with an online archive of lessons and tactics that will help you outmarket and out innovate your competitors

Michelle McKenna

Howard Tiersky has been one of my secret weapons. Reading this book and applying its principles will help you achieve real sustainable change that can thrive long after the last consultant leaves the building. “

Gerard Insall

I've worked with Howard Tiersky for years and have seen his practices in action. They work! If you are in charge of any aspect of digital, this book is your roadmap. Howard and his team have been applying the principles in this book at The Avis-Budget Group for over five years with spectacular results. No matter what industry you are in, I highly recommend using this book as a guide to your digital transformation.

Jean-François Ségrestaa

This book will drive you through the complexity of digital transformation in a way that every step will look simple. By applying these 5 rules, you could win more than customers’ money, you could win their heart.

Fabio Marciano

Equal parts theory and action items, Howard's book will give you the frameworks you need to understand digital transformation and the steps you need to take advantage in today's marketplace. The framework hits both short-term optimization you'll need to deliver results immediately, plus the skills, people, and plans to build a long-term sustainable advantage.

Jean-François Ségrestaa

This book will drive you through the complexity of digital transformation in a way that every step will look simple. By applying these 5 rules, you could win more than customers’ money, you could win their heart.”

Product Details

BN ID: 2940175484183
Publisher: Cranberry Press
Publication date: 02/28/2022
Edition description: Unabridged
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