| 1. | Win With the Mindset You Choose ... | 12 |
| Traits shared by successful horse people | |
| Characteristics of horse people who fail to reach goals | |
| The personal vs. the professional approach | |
| Tools for making choices | |
| 2. | Win by Rising to Your Challenge ... | 22 |
| What it takes to become a champion | |
| How to get the right start as a professional trainer | |
| The key to success as a market breeder | |
| The true costs of standing a stallion | |
| An inside look at yourself and your goal | |
| 3. | Win With Selective Horse Buying ... | 36 |
| What determines a top-grade broodmare | |
| Tips for selecting a stallion prospect | |
| What to look for in a yearling performance prospect | |
| The No. 1 secret to buying a finished show horse | |
| A rule for selecting resale prospects | |
| How to spot a bad-minded horse | |
| 4. | Win With Your Network of Allies ... | 48 |
| Desirable qualities in a vet and farrier | |
| Simple advice for hiring good barn help | |
| Why you need a relationship with a professional trainer | |
| The key qualities of good assistant trainers | |
| How to pinpoint your key relationships | |
| 5. | Win With Excellence in Presentation ... | 62 |
| The value of a clean and neat horse property | |
| How to set your equine inventory apart | |
| First-impression impact of your photos and videos | |
| How your public image can help or hurt you | |
| Ten free (of nearly-free) ways to gain a 10-percent edge | |
| 6. | Win With Quality Gear and Care ... | 74 |
| How quality training gear relates to quality results | |
| Why it doesn't pay to buy cheap feed | |
| Why maintenance is key to arena footing | |
| The effect of stall flooring on horses' soundness | |
| The importance of meticulous post-ride care | |
| Seven top tips for hair and hoof care | |
| 7. | Win With Your Horse Sense ... | 88 |
| How good and bad habits are created | |
| Why horses perform differently in the show ring than at home | |
| How training routines can help you or hurt you | |
| Show-horse maintenance strategies | |
| 8. | Win by Finding the Right Playing Field ... | 100 |
| A look at the hidden costs of any goal | |
| Why a half-full glass is better than a half-empty one | |
| Know the reward you want before you go after it | |
| 25 questions for evaluating your goal | |
| Profile... | 112 |
