Table of Contents
Introduction.
1. The Power of M3 and the Need to Understand Mistakes.
Patterns of Mistakes and Exponential Growth.
Deadly Business Mistakes–Strategy, Execution, and Culture.
Can Technology Change the Odds?
Mental Preparation, Patterns, and Warning Signs.
2. Execution Mistakes.
“Fly the Airplane”–Christmas Carols in the Everglades.
Coca-Cola–Don’t Change the Formula, Change the CEO.
American Express Surprises the Market with Optima–Then Optima Surprises AmEx.
Failing to Learn–Air Florida Flies North.
Breaking the Chain with Skill and Extraordinary Luck–The “Gimli Glider”.
Webvan–Do You Want Someone to Deliver Your Groceries?
Why Do We Fail to Learn?
Insights.
3. Execution Mistakes and Successes as Catalysts for Change.
Intel and the “Father Knows Best” Response.
Tylenol Relieves a Headache =.
“We’re Not Going to Make the Airport”–The Case for CRM.
New Coke–Understanding Customers and Capabilities.
Insights: Different Products and Services with Similar Lessons for Transformation.
4. Strategy–How Do You Know It’s a Mistake?
Xerox–No Walk in the PARC.
Motorola’s Reinventions–Does a Cat Have Nine Lives?
Kodak–Doing Everything “Right” for 100 Years.
Recognizing Strategy Mistakes and Competitive Changes.
5. Physical Disasters with Cultural Foundations and Business Implications
Titanic.
Three Mile Island.
NASA–Launch Unless Proven Unsafe.
Common Cultural Issues.
Insights.
A Note on Big Ships, Big Planes, and Nuclear Power.
Business Parallels
6. Cultures that Create “Accidents”.
Myopia as a Fatal Business Disease.
Ford/Firestone–When the Rubber Leaves the Road.
Enron–Living on the Edge and Loving It.
7. Mistakes as Catalysts for Cultural Change.
Fast Food: Customers Will Have It Their Way–Whether You Want Them to or Not.
Rapid Culture Change in the U.S. Navy Submarine Force: No Second Chances.
The Grand Canyon Changes Air Traffic Control
Flying into the Ground–with Everything Working
Cultural Success: Working Together to Learn in an Emergency–United 232.
Marketing Your Culture Change.
Companies/Industries in Need of Cultural Change–for Different Reasons.
8. Economics at Work: Watching Entire Industries Lose It.
The World Automobile Industry–Trying to Defy the Laws of Economics.
Number 1 or 2 in Your Industry–Where Did It Come From?
Old and New Companies: Convergence, Specialization, and Evolution.
Economic Business Visioning–the EBV Model.
Flying High and Broke–Applying EBV in Undifferentiated Cutthroat Competition.
9. Mistakes Aren’t Just for Big Companies–Small Company Chains.
Choose the Right Idea–Then Change It.
Planning Your Mistakes–The Business Plan.
Financing–Choose Your Poison.
Operations–Implementation Is the Difference.
Stopping the Mistake Sequence in Smaller Companies.
10. Making M3 Part of Your Culture for Success.
Learning to Evaluate and Believe Early Warnings.
Learning to Detect Dangerous Patterns and Strategic Blunders.
The Need for Mistakes.
Appendix A: Summary of Insights.
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References.
Index.
