Why Mexicans Don't Drink Molson: Rescuing Canadian Business From the Suds of Global Obscurity

by Andrea Mandel-Campbell

Overview

Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.

A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.

Product Details

ISBN-13:	9781926685922
Publisher:	Douglas and McIntyre (2013) Ltd.
Publication date:	07/01/2009
Sold by:	Barnes & Noble
Format:	eBook
Pages:	336
File size:	392 KB

About the Author

Andrea Mandel-Campbell was bureau chief for London’s Financial Times in Mexico and correspondent for Business Week magazine in Argentina. For ten years she was a foreign correspondent in Latin America. She has written extensively on global competitiveness issues, including business ties between Canada and China. In 2008 she was awarded an Honorary Certified International Trade Professional (CITP) designation by FITT – the world’s leading international trade training and professional certification authority.

Table of Contents

Introduction 1

Part 1 Why we can't Compete Abroad, or What Happened to our Cojones? 13

1 Time to Wake Up 15

2 Steel Dinosaur 38

3 Tariffs and Trains: History's Last Spike 75

4 The Milk Mafia and Other Stories 105

5 Why Mexicans Don't Drink Molson 141

6 Team Canada and Tequila: The Pitfalls of Government Trade Policy, Promotion and Finance 170

Part 2 Why all is not Lost: How to Get from Buffalo to Beijing 195

7 Dragon Slayers and Depanneur Dynasties 197

8 Multicultural Meal Ticket, or Multiple Solitudes? 215

9 The Mexican Lunch, or a Mug's Game? 239

10 A New Approach to Parenting: What Government Can and Should Do 282

Sources 313

Acknowledgements 321

Index 323