What the H*ll is PR Anyway?: A Friendly Guide to Public Relations

by Andrea Sexton

Overview

Andrea Sexton brings Public Relations to life with a simple explanation of what PR is and where it sits within an overall marketing strategy. Use this practical book to help you add a PR strategy that works for your business. 

Learn what PR is and how you can make it work for you and your business. Find out how to set up a campaign and write an effective press release. This little gem of a book also includes some tips on awards, brand ambassadors and influencers,

and how to become an expert in your field. 

A friendly and easy read that takes the mystery out of Public Relations. Suitable for business owners, marketing managers, marketing and communications students, and those planning to start their own business. 

Product Details

ISBN-13:	9781838394813
Publisher:	Admire PR
Publication date:	04/01/2021
Sold by:	Barnes & Noble
Format:	eBook
Pages:	48
File size:	2 MB

About the Author

Andrea Sexton started her career after University as a professional horse rider and learned first hand during this time how to do her own media relations and sponsorship management. This knowledge led her into her first brand management and marketing role. Having run her own PR company since 2005, Andrea is an advocate for education about PR and how it is relevant for all businesses and business people.

Table of Contents

What's the point of this book?

PR Myths

Part 1: Setting the scene and getting started

Your Business

What do you want the world to know about

Your Customers

Marketing and PR - Where does it all fit?

Part 2: Getting Into the Press

News and Stories

New Product Launches

Competitions and Giveaways

The Press Release

Becoming an Expert

Blogging and Guest Blogging

Opinion Pieces and Comments

Speaking and Workshops

Awards

How brand ambassadors can help you

Putting it all together

Useful Stuff

The Bit About Me

The Thank-You Bit