Delve into this "delightful" (Bloomberg News) collection of Malcolm Gladwell's writings from The New Yorker, in which the bestselling author of The Bomber Mafia focuses on "minor geniuses" and idiosyncratic behavior to illuminate the ways all of us organize experience. What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
Malcolm Gladwell is the author of five New York Times bestsellers: The Tipping Point,Blink, Outliers,What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.
New York, NY
Date of Birth:
September 3, 1963
Place of Birth:
University of Toronto, History degree, 1984
Table of Contents
PART ONE: "To a worm in horseradish, the world is horseradish." Obsessives, pioneers, and other varieties of minor genius.
The Pitchman Ron Popeil and the conquest of the American kitchen
The Ketchup Conundrum Mustard now comes in dozens of different varieties. Why has ketchup stayed the same?
Blowing Up How Nassim Taleb turned the inevitability of disaster into an investment strategy.
True Colors Hair Dye and the hidden history of postwar America
John Rock's Error What the inventor of the birth control pill didn't know about women's health
What the Dog Saw Cesar Millan and the movements of mastery
PART TWO: "It was like driving down an interstate looking through a soda straw." Theories, Predictions and Diagnoses
Open Secrets Enron, intelligence and the perils of too much information
Million Dollar Murray Why problems like homelessness may be easier to solve than to manage
The Picture Problem Mammography, air power, and the limits of looking.
Something Borrowed Should a charge of plagiarism ruin your life?
Connecting the Dots The paradoxes of intelligence reform.
The Art of Failure Why some people choke and others panic
Blowup Who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it.
PART THREE: " 'He'll be wearing a doubled breasted suit. Buttoned.'-and he was." Personality, character and intelligence.
Most Likely to Succeed How do we hire when we can't tell who's right for the job.
Dangerous Minds Criminal profiling made easy
The TalentMyth Are smart people over-rated?
Late Bloomers Why do we equate genius with precocity?
The New Boy Network What do job interviews really tell us?
Troublemakers What pit bulls can teach us about crime
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