What Shall I Wear?: The What, Where, When, and How Much of Fashion, New Edition

by Claire McCardell, Tory Burch (Foreword by), Allison Tolman (Afterword)

Overview

First published in 1956, What Shall I Wear? is revolutionary, award-winning designer Claire McCardell’s collection of fashion wisdom and philosophy, and a vivacious guide to looking effortlessly stylish.

This new edition of the sought-after classic features a foreword by iconic designer Tory Burch, an afterword by Allison Tolman, vice president of Collections and Interpretation at the Maryland Center for History and Culture, and a color insert of photos from McCardell’s collections.

“The testament to great design, Claire McCardell’s dresses look fresh, contemporary, and desirable eight decades after they were made, as the Costume Institute’s 2022 exhibit In America: An Anthology of Fashion demonstrated.” —Nicole Phelps, global director, Vogue Runway and Vogue Business

“Among the many surprises and insights I discovered in McCardell’s valuable book is that she wanted to call it Fashion is Fun. That may also be the secret behind her genius and enduring influence—she refused to take fashion too seriously.” —Cathy Horyn, New York magazine

“The first designer to create a cohesive vision rooted in the American lifestyle of ease, McCardell and her contributions as a designer and a woman in business are often overlooked. Tory Burch’s new foreword . . . puts this American treasure in her rightful place.” —Constance White, fashion editor and author of How to Slay: Inspiration from the Queens and Kings of Black Style

“Claire McCardell’s guiding philosophy of dressing with ease in a functional, fashionable American look was groundbreaking—and feminist—for her times. And it continues to resonate globally on the runways and in closets today.” —Booth Moore, executive editor, Women’s Wear Daily

Product Details

ISBN-13:	9781419763830
Publisher:	Abrams Image
Publication date:	08/30/2022
Pages:	160
Sales rank:	492,418
Product dimensions:	6.10(w) x 9.10(h) x 0.70(d)

About the Author

Claire McCardell (1905–1958) was an American fashion designer. In 1990, Life named her one of the 100 most important Americans of the 20th century, and in 1955, she was on the cover of TIME. She attended Parsons School of Design in New York and studied in Paris. As head designer of Townley Frocks, she was one of the first American designers to have name recognition. She was the recipient of two Coty American Fashion Critics’ Awards and won the first American Sportswear Designers Award from Sports Illustrated. Her work is in museums across the country and has been the subject of retrospectives at the Smithsonian and the Fashion Institute of Technology.
Tory Burch is an American designer known for beautiful, timeless pieces. Founded in 2004, her collections include ready-to-wear, handbags, footwear, accessories, jewelry, home, and beauty. Empowering women is Tory’s guiding principle, underpinning her design philosophy and the Tory Burch Foundation.
Allison Tolman is the vice president of Collections and Interpretation at the Maryland Center for History and Culture (MCHC) in Baltimore, Maryland. Formerly the associate curator of the Fashion Archives at MCHC, Tolman became fascinated with Claire McCardell as she delved into the deep collection of clothing and personal papers housed there.

Table of Contents

Foreword Tory Burch 7

1 What Is Fashion? 11

2 Make Your Own Fashion 26

3 Your Collection of Little Things 37

4 Don't Buy a Basic Coat-Collect 63

5 Let Mrs. Jones Keep Up with You 74

6 Is It the Fault of the Dress? 83

7 Where Do Fashion Trends Come From? 91

8 Don't Let the Dress Run Away with You 103

9 Dressing Up and Dressing Down 107

10 Discipline of Clothes 112

11 Real Sport Clothes-Or Don't Let the Fish See You 119

12 Journey Proud 126

13 "She's Using Her Bangs for Eyebrows" 134

14 "Dear Miss McCardell … My daughter insists on wearing …" 140

15 Fashion Has No Last Chapter 147

"McCardellisms" 154

Afterword Allison Tolman 157

About the Authors 160

Editorial Reviews

“In our rule-free, anything’s-a-trend world, you’d think the last thing we need is a book telling women how to get dressed. And yet! Claire McCardell’s What Shall I Wear? The What, Where, When, and How Much of Fashion, a witty and slender book first released in 1956 and now back in print with an introduction by Tory Burch, is the best and most considerate fashion book I’ve read this year.”

Harper's Bazaar.com

Don’t Get Dressed Without Reading This Book…There’s something about a book’s materiality and authorial style that finds common cause with the catwalk. If in doubt, simply spend some time with Ms. McCardell, whose advice accessorizes the mind, not just the house — and costs less, these days, than the price of a tube of haute lipstick.

The New York Times

Don’t Get Dressed Without Reading This Book…There’s something about a book’s materiality and authorial style that finds common cause with the catwalk. If in doubt, simply spend some time with Ms. McCardell, whose advice accessorizes the mind, not just the house — and costs less, these days, than the price of a tube of haute lipstick.”—The New York Times

“In our rule-free, anything’s-a-trend world, you’d think the last thing we need is a book telling women how to get dressed. And yet! Claire McCardell’s What Shall I Wear? The What, Where, When, and How Much of Fashion, a witty and slender book first released in 1956 and now back in print with an introduction by Tory Burch, is the best and most considerate fashion book I’ve read this year.”—Harper's Bazaar.com

From the Publisher