What Is a Trade?: Donald Fels and Signboard Painters of South India
What Is a Trade? Donald Fels and Signboard Painters of South India presents sixteen large-scale paintings that explore trade and globalization in India. Fels' conceptual starting point for this exhibition was Portuguese explorer Vasco da Gama's 1498 voyage to Malabar, India, in search of a direct sea route for the spice trade. What is a Trade? explores the historic and modern-day legacy of that expedition more than 500 years later.In 2004 and 2005, Fels traveled to Kerala (formerly Malabar), India, as a Fulbright Senior Research Scholar, to work with local commercial signboard painters on a body of work that examines globalization in India and traces its roots to Vasco's voyage. Most of the signboard painters had formerly worked as billboard painters — until recently, all billboards in India were hand-painted, but cheaper and more efficient inkjet printers are making the painters obsolete. In light of this trend, Fels and his collaborators created work in the style of traditional hand-painted billboards and Bollywood advertising. The bright colors and strong graphic narratives make visually arresting statements about the historic and contemporary effects of trade and globalization.
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What Is a Trade?: Donald Fels and Signboard Painters of South India
What Is a Trade? Donald Fels and Signboard Painters of South India presents sixteen large-scale paintings that explore trade and globalization in India. Fels' conceptual starting point for this exhibition was Portuguese explorer Vasco da Gama's 1498 voyage to Malabar, India, in search of a direct sea route for the spice trade. What is a Trade? explores the historic and modern-day legacy of that expedition more than 500 years later.In 2004 and 2005, Fels traveled to Kerala (formerly Malabar), India, as a Fulbright Senior Research Scholar, to work with local commercial signboard painters on a body of work that examines globalization in India and traces its roots to Vasco's voyage. Most of the signboard painters had formerly worked as billboard painters — until recently, all billboards in India were hand-painted, but cheaper and more efficient inkjet printers are making the painters obsolete. In light of this trend, Fels and his collaborators created work in the style of traditional hand-painted billboards and Bollywood advertising. The bright colors and strong graphic narratives make visually arresting statements about the historic and contemporary effects of trade and globalization.
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What Is a Trade?: Donald Fels and Signboard Painters of South India
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What Is a Trade?: Donald Fels and Signboard Painters of South India
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Product Details
| ISBN-13: | 9780924335266 |
|---|---|
| Publisher: | Tacoma Art Museum |
| Publication date: | 05/23/2008 |
| Pages: | 80 |
| Product dimensions: | 7.90(w) x 9.90(h) x 0.40(d) |
| Age Range: | 18 Years |
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