What Anthropologists Do

by Veronica Strang

Overview

What is Anthropology? Why should you study it? What will you learn? And what can you do with it? What Anthropologists Do answers all these questions. And more.Anthropology is an astonishingly diverse and engaged subject that seeks to understand human social behaviour. What Anthropologists Do presents a lively introduction to the ways in which anthropology's unique research methods and cutting-edge thinking contribute to a very wide range of fields: environmental issues, aid and development, advocacy, human rights, social policy, the creative arts, museums, health, education, crime, communications technology, design, marketing, and business. In short, a training in Anthropology provides highly transferable skills of investigation and analysis.The book will be ideal for any readers who want to know what Anthropology is all about and especially for students coming to the study of Anthropology for the first time.

Product Details

ISBN-13:	9781845203542
Publisher:	Taylor & Francis
Publication date:	05/01/2009
Pages:	224
Product dimensions:	6.20(w) x 9.30(h) x 0.70(d)

About the Author

Veronica Strang is Professor of Social Anthropology at the University of Auckland. An environmental anthropologist, she has written extensively on water, land and resource issues in Australia and the UK, and is the author of Uncommon Ground: cultural landscapes and environmental values (Berg 1997), and The Meaning of Water (Berg 2004).

Table of Contents

Chapter 6. Anthropology, Business and Industry * Money Matters * Anthropologists in Business * Multinational and Multicultural Communication * Anthropology and Communications Media * Marketing Anthropology * Designing Anthropology * Chapter 7. Anthropology and Health * Health in a Cultural Context * From The Cradle to The Grave * Food and Lifestyle * Understanding Disease * Drug Cultures and Crime * Managing Health * Chapter 8. Anthropology, Art and Identity * Defining Identity * Gender and Sexuality * Race, Nationalism and Social Movements * Representing Identity * Art and Performance * Museums and Cultural Heritage * Film and Photography * Conclusion * Applying Anthropology * Interdisciplinary Anthropology * Transferring Anthropology * What Kind of People Become Anthropologists? * Appendix 1. Studying Anthropology * Appendix 2. Further Reading * Appendix 3. Other resources * Anthropology Associations and Networks * Anthropology Jourbanals * Virtual Libraries in Anthropology * Bibliography * Acknowledgements *

Editorial Reviews

Veronica Strang's What Anthropologists Do provides a valuable panoramic view of wide-ranging work undertaken by anthropologists. Engagingly written and useful for school and anthropology students considering their career options, it will be accessible for any reader wondering what it is that anthropologists really do.” —Kathryn Tomlinson

From the Publisher

Veronica Strang's What Anthropologists Do provides a valuable panoramic view of wide-ranging work undertaken by anthropologists. Engagingly written and useful for school and anthropology students considering their career options, it will be accessible for any reader wondering what it is that anthropologists really do.

Kathryn Tomlinson