Table of Contents
Acknowledgements ix
Introduction 1
What Do Anthropologists Do? 1
Employing Anthropology 4
Conducting Research 5
1 Anthropology and Advocacy 9
Balancing Acts 9
Facilitating Cross-cultural Communication 12
Defending Livelihoods and Knowledge 14
Human Rights 17
Land Rights 18
Participatory Action 21
2 Anthropology and Aid 26
Crossing Boundaries 26
Aid and Ambiguity 27
NGO-graphy 30
Assisting Aid 32
Dealing with Displacement 33
Understanding Race and Racism 34
3 Anthropology and Development 37
Critiquing Development 37
In Development 40
Connecting Multiple Realities 43
Conserving Cultural Diversity 50
Globalization 53
4 Anthropology and the Environment 58
'Environmental' Problems 58
Indigenous Knowledges 62
Political Ecology 63
Unpacking Garbage 66
Human-Animal Relations 67
Anthropology and Environmentalism 70
5 Anthropology and Governance 76
The Big Picture 76
The Not So Big Picture 81
Home Work 84
Prescription and Persuasion 85
Education 88
6 Anthropology, Business and Industry 93
Money Matters 93
Anthropologists in Business 99
Multinational and Multicultural Communication 103
Anthropology and Communications Media 106
Marketing Anthropology 109
Designing Anthropology 112
7 Anthropology and Health 116
Health in a Cultural Context 116
From the Cradle to the Grave 118
Food and Lifestyle 124
Understanding Disease 129
Drug Cultures and Crime 130
Managing Health 135
8 Anthropology, Art and Identity 138
Defining Identity 138
Gender and Sexuality 139
Race, Nationalism and Social Movements 141
Representing Identity 143
Art and Performance 145
Museums and Cultural Heritage 151
Filmand Photography 154
Conclusion 157
Applying Anthropology 157
Interdisciplinary Anthropology 158
Transferring Anthropology 159
What Kind of People Become Anthropologists? 162
Appendix 1 Studying Anthropology 164
Appendix 2 Further Reading 166
Appendix 3 Other Resources 173
Glossary 176
Notes 178
Bibliography 181
Index 204
