When trying to close a sale, answer a complaint, or offer thanks, a well-crafted letter can make all the difference. Packed with practical advice and 300 easy-to-adapt sample letters, this all-purpose guide shows readers how to write letters that get results -at work and at home.
Covering the nuts-and-bolts of letter writing as well as the secrets of high-impact prose, the book delivers proven recipes for attention-grabbing introductions, persuasive arguments, memorable phrases, and closing clinchers. Best of all, it offers guidance on business and personal letters for every circumstance, from job hunting, selling, fundraising, and asking favors to giving a reprimand, responding to criticism, expressing sympathy, and declining gracefully. It's the only reference anyone will ever need to write the perfect letter, whatever the occasion.
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About the Author
Table of ContentsIntroduction.
PART I: Letter Writing Basics.
Twelve Rules for Better Letter Writing.
Layouts and Supplies.
Letter Writing Advice from Lewis Carroll.
Persuasion in Print.
Special Considerations for Writing about Technology.
PART II: Personal Correspondence.
Letters that Strengthen Relationships.
Letters that Require Special Handling.
PART III: Career and Employment Letters.
Cover Letters and Job Inquiries.
After the Interview.
Letters from Employers to Potential Employees.
Letters of Recommendation and Introduction.
PART IV: General Business Correspondence.
Communicating Business Information.
Networking Business Letters.
Special Requests: Sponsorship, Fundraising, and Donation Letters .
Letters of Confirmation and Acknowledgment.
PART V: Internal Communication.
FYI Internal Memos.
Reports in Memo Format.
PART VI: Customer Service Correspondence.
Routine Customer Correspondence.
Sensitive Customer Correspondence.
Tips for Effective Client Communication.
PART VII: Sales and Marketing Letters.
Types of Sales Letters.
Selling by Invitation.
PART VIII: Credit, Collection, and Billing.
When the Account Is in Collections.
When the Collection Is in Dispute.
Working Out Arrangements.
Lines of Credit.
PART IX: Vendor Communications.
Letters Requesting Information.
Letters Expressing Dissatisfaction.
Letters Regarding Bids, Contracts, and Agreements.
Letters that Strengthen the Client/Vendor Relationship.
Common or Possible Client-to-Vendor Requests.
Letters Regarding Payment Problems.
Other Letters to Vendors.
PART X: E-Mail and Fax Correspondence.
Differences Between E-Mail and Regular Letters.
E-Mail Structural Components.
Writing E-Mail Messages that get Opened and Read.
Know the Emotional Connotations of Punctuation and Grammar.
Consider the Look of Your Message.
Internet Direct-Mail Marketing Messages.
Where to Get Your E-Marketing Lists.
Appendix A: Formats.
Appendix B: Useful Letter Writing Aids.
Appendix C: Mailing and Shipping.