Paperback(Sixth Edition)
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Overview
Web Design in easy steps, now in its sixth edition, reveals the key principles of good web design. It guides you through the process of creating a website, from planning to search engine promotion. Learn:
The fundamentals of professional web page layout and create content that’ll get your message across.
All about effective navigation to make your website easy to use so your visitors stay longer.
The techniques to make your website attractive for all and ensure it works on different devices.
How to use HTML, CSS and JavaScript and get started with your new website.
Ecommerce and social media basics to open your online shop, and start marketing it!
Avoid creating another ineffective website on the net. Use Web Design in easy steps, 6th edition to create a successful site that looks good and achieves its purpose.
Product Details
| ISBN-13: | 9781840786255 |
|---|---|
| Publisher: | In Easy Steps Limited |
| Publication date: | 03/25/2014 |
| Series: | In Easy Steps |
| Edition description: | Sixth Edition |
| Pages: | 240 |
| Sales rank: | 667,406 |
| Product dimensions: | 7.20(w) x 8.80(h) x 0.60(d) |
About the Author
Table of Contents
1 The web design challenge 9
The goal of this book 10
The diversity of devices 11
How devices affect design 12
Introducing key technologies 14
Degrading gracefully 16
What about mobile? 17
Understanding accessibility 18
Top accessibility principles 19
DIY or outsource? 21
How to set up your website 22
2 Planning your website 23
The purpose of your website 24
How will you compete? 26
Understanding your visitors 27
Creating a sitemap 28
Planning interaction 30
Hosting your website 31
Why domain names matter 32
8 domain name buying tips 33
Domain name pitfalls 34
Working with web designers 35
3 Creating effective website content 37
Ideas for content 38
How web writing differs 38
8 top web writing tips 41
Images that work 42
Finding photos on Flickr 44
Creating a cartoon 45
Compressing images 46
Adding a map to your site 48
4 Layout and design 49
The role of your design 50
Fixed or flexible? 51
Using the grid 53
Tips for good alignment 54
Thinking above the fold 55
Organizing information 56
Creating a color scheme 57
Using gradients 59
Choosing fonts 60
What is your look and feel? 61
The right look and feel 62
5 Designing effective navigation 63
What is navigation? 64
Laying out you naviation 65
Grouping the options 67
Dropdown menus 68
Using icons 70
Tabbed navigation 71
The role of the homepage 72
You are here… 74
Encouraging exploration 76
Adding a search engine 78
Effective error messages 80
14 tips for effective links 81
6 HTML: The language of the web 83
What is HTML? 84
Structuring HTML pages 85
Adding pictures 86
Adding links 87
Creating tables 88
More advanced tables 90
What is a web form? 91
Choosing form elements 92
Using the input tag 94
Using other form elements 96
Creating lists 97
The art of good HTML 98
Dividing the page up 100
Your next steps with HTML 102
Reference: structure 103
Reference: header 104
Reference: text and forms 105
Tables, lists, links, images 106
7 CSS: Giving your pages some style 107
Why use CSS? 108
Transforming your HTML 109
How CSS describes design 110
Adding CSS to your site 111
How to change colors 112
Styling your text 114
Padding, border and margin 116
Styling with class 118
Advanced CSS selectors 119
Creating a simple layout 120
Styling the content 123
Printer-friendly pages 124
List bullets and numbers 125
Creating a navbar with CSS 126
Advanced positioning 128
CSS3 techniques 130
Next steps with CSS 132
Reference: text formatting 133
Reference: backgrounds 134
Reference: layout 135
Reference: pseudo-classes 137
Reference: CSS3 138
8 JavaScript for interactive pages 139
What is JavaScript? 140
How to add JavaScript 142
Creating functions 143
Responding to user actions 144
Showing and hiding content 146
How it works 147
Adding a toggle routine 148
Simple form validation 149
Checking text boxes 150
More advanced form tests 151
Customizing by date 152
Opening new windows 154
Adding random content 155
Adding a photo slideshow 156
Saving time with jQuery 157
2 quick jQuery examples 158
9 Audio, video and Flash 159
What is Flash? 160
Using Flash Professional 161
Adding video using Flash 162
Adding audio using Flash 164
Creating a Flash animation 165
Top tips for Flash animation 168
10 Tools for website design 169
Using Microsoft Word 170
HTML and visual editors 171
Introducing Dreamweaver 173
A Dreamweaver tour 174
11 Adding a shopping cart 177
Essentials for ecommerce 178
What is PayPal? 179
Choosing the right cart 180
Creating your cart buttons 181
Adding your cart buttons 184
Adding a View Cart button 185
Testing your shopping cart 186
12 Adding a social dimension 187
Why social matters 188
Integrating with Facebook 189
Integrating with Twitter 190
Adding a "Share this" box 191
Adding photos from Flickr 192
Adding comments 193
Moderating comments 194
13 Content management systems 195
What is a CMS? 196
What is WordPress? 197
Setting up WordPress 198
Adding pages 200
Adding posts 201
Managing comments 202
14 Testing and launching 203
When is it ready to launch? 204
Testing your website 205
Technical testing 206
Usability testing 207
Publishing your site by FTP 208
Updating your website 210
15 Promoting your website 211
Introducing search results 212
How people search 213
Researching key phrases 214
Where to put search terms 216
7 top tips for SEO 218
Submit your website 219
Using keyword advertising 220
Display advertising 222
More promotion tips 223
Bringing visitors back again 224
16 Measuring success 225
Measuring visitor interaction 226
What the numbers mean 228
Other important metrics 229
Creating a survey 230
Enabling evolution 231
Credits 232
Index 233