Table of Contents
Introduction You Know It's All Fake, Right? 1
Part I The McMahon Family and the Early Years
Chapter 1 Genetic Jackhammers and Actual Sledgehammers: An Introduction to the McMahon Family 9
Chapter 2 A Brief History of Kayfabe and the Territories 22
Chapter 3 Howdy Doody Must Die 35
Part II Hulkamania, Steroids, and the New Generation
Chapter 4 Black Saturday: Vince Jr. Runs the Territories Out of Town 43
Chapter 5 Thunderlips, the Ultimate Male 56
Chapter 6 Hulkamania Runs Wild 73
Chapter 7 The WWF's Relationship with Women Starts Out Weird 88
Chapter 8 Next Man Up: Experiments and Controversies 96
Chapter 9 Wars and Warriors: The Torch Doesn't Get Passed 114
Chapter 10 Hulk Who?: The Gamble of the New Generation 131
Chapter 11 WCW Takes Command 162
Chapter 12 Screwjobs, Loose Cannons, and Dirt Sheets 182
Part III The Attitude Era and the WWE Monopoly
Chapter 13 Get Ready to Suck It: The Rock, Stone Cold, and the Attitude Era 207
Chapter 14 That's Gonna Put Some Butts in the Seats 229
Chapter 15 Chyna, Sable, and the Women of the Attitude Era 254
Chapter 16 A Monopoly on Everything but Panda Bears: WWE Closes Down the Competition and Gets the F Out 263
Chapter 17 Cena Rising: The Ruthless Aggression Era 282
Chapter 18 The Chris Benoit Murders Change Everything 301
Part IV TV-PG, the Reality Era, and the Money Rolling in
Chapter 19 The Exploding Limo That Wasn't: Transitioning to the PG Era 321
Chapter 20 Pipe Bombs and Anger Management: The New Hope of the Reality Era 332
Chapter 21 Total Divas and Total Evolution: Women Become Superstars 371
Part V What Comes NXT
Chapter 22 TakeOver: WWE Gets Global 387
Chapter 23 Nobody Gets Over on My Watch 402
Afterword All Bets Are Off for What Comes Next 427
Acknowledgments 435
Index 439