The "We Can Do It It!" design is a popular image of empowerment which has become a symbol of modern female confidence. Originally created for Westinghouse Electric Manufacturing Company, it was part of a sequence of posters commissioned by the company during the Second World War. The poster captures the steely strength of womanhood, with a direct challenge to the viewer through the carefully made-up eyes, and clarion-calling slogan. Combining high-quality production with magnificent fine art, the journal cover is printed on foil in five colors, stamped, and embossed. And it's very practical: a pocket at the back for receipts and scraps, plus two ribbon markers.