Visual Methodologies: An Introduction to Researching with Visual Materials / Edition 4 available in Paperback
Visual Methodologies: An Introduction to Researching with Visual Materials / Edition 4
Visual Methodologies: An Introduction to Researching with Visual Materials / Edition 4
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Overview
This bestselling critical guide is the perfect companion to visual methods projects for undergraduates, graduates, researchers and academics across the social sciences and humanities.
Product Details
ISBN-13: | 2901473948906 |
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Publication date: | 04/18/2016 |
Pages: | 456 |
Product dimensions: | 6.00(w) x 1.25(h) x 9.00(d) |
About the Author
I'm also interested in more innovative ways to produce social science research, especially using visual materials. I was involved in organising the ESRC Seminar Series 'Visual Dialogues: New Agendas in Inequalities Research' (2010-2012). Please visit the 'Visual Dialogues: New Agendas in Inequalities Research' for more details. I'm also a member of the Open Space Research Centre.
Table of Contents
List of Figures xi
About the Author xv
Acknowledgements xvi
Preface: introducing the third edition of this book xvii
About the companion website xxi
Chapter 1 Researching with Visual Materials: A Brief Survey 1
1.1 An introductory survey of 'the visual' 1
1.2 Understanding the social effects of visual materials 11
1.3 Three criteria for a critical visual methodology 16
Summary 17
Further reading 18
Chapter 2 Towards a Critical Visual Methodology 19
2.1 The three sites of production, the image itself and its audiencing 19
2.2 The site of production 20
2.3 The site of the image 27
2.4 The site of audiencing 30
Summary 40
Further reading 40
Chapter 3 How to Use this Book 41
3.1 Reading this book selectively on the basis of sites and modalities 42
3.2 Reading this book selectively on the basis of having found some images 43
3.3 Why you should also read books other than this one 45
3.4 How each chapter works 46
3.5 A quick word on finding your images 47
3.6 Another quick word, on referencing and reproducing your images 48
On the companion website 50
Chapter 4 The Good Eye': Looking at Pictures Using Compositional Interpretation 51
4.1 Compositional interpretation: an introduction 51
4.2 Doing compositional interpretation: technologies and the production of the image 56
4.3 Doing compositional interpretation: the compositionality of the image itself 58
4.4 Compositional interpretation: an assessment Summary 79
Further reading 79
On the companion website 80
Chapter 5 Content Analysis: Counting what you (Think You) See 81
5.1 Content analysis: an introduction 81
5.2 Four steps to content analysis 87
5.3 Content analysis: an assessment 101
Summary 103
Further reading 104
On the companion website 104
Chapter 6 Semiology: Laying Bare the Prejudices Beneath the Smooth Surface of the Beautiful 105
6.1 Semiology: an introduction 105
6.2 Choosing images for a semiological study 109
6.3 The sign and its meaning-making processes in mainstream semiology 112
6.4 Making meaning socially: social semiotics 135
6.5 Semiology: an assessment 143
Summary 147
Further reading 147
On the companion website 148
Chapter 7 Psychoanalysis: Visual Culture, Visual Pleasure, Visual Disruption 149
7.1 Psychoanalysis and visuality: an introduction 149
7.2 A longer introduction to psychoanalysis and visuality: subjectivity, sexuality and the unconscious 152
7.3 How is sexual difference visual 1: watching movies with Laura Mulvey 157
7.4 How is sexual difference visual 2: from the fetish to masquerade 168
7.5 From the voyeuristic gaze to the Lacanian Gaze: other ways of seeing 172
7.6 From the disciplines of subjection to the possibilities of fantasy 177
7.7 Queer looks 181
7.8 Reflexivity 183
7.9 Psychoanalysis and visuality: an assessment 185
Summary 188
Further reading 188
On the companion website 188
Chapter 8 Discourse Analysis I: Text, Intfrtextuality and Context 189
8.1 Discourse and visual culture: an introduction 189
8.2 An introduction to discourse analysis I and discourse analysis II 192
8.3 Finding your sources for a discourse analysis I 197
8.4 Discourse analysis I: the production and rhetorical organisation of discourse 209
8.5 Discourse analysis I and reflexivity 221
8.6 Discourse analysis I: an assessment 224
Summary 225
Further reading 225
On the companion website 226
Chapter 9 Discourse Analysis II: Institutions and Ways of Seeing 227
9.1 Another introduction to discourse and visual culture 227
9.2 Finding your sources for discourse analysis II 236
9.3 The apparatus of the gallery and the museum 237
9.4 The technologies of the gallery and museum 242
9.5 The visitor 251
9.6 Discourse analysis II: an assessment 257
Summary 259
Further reading 259
On the companion website 260
Chapter 10 To Audience Studies and Beyond: Ethnographies of Television Audiences, Fans and Users 261
10.1 Audience studies: an introduction 261
10.2 Audiences, fans and users 267
10.3 Audience studies researching audiences and fans 274
10.4 Ethnographies of visual objects 283
10.5 Ethnographic studies of audiencing; an assessment 291
Summary 295
Further reading 296
On the companion website 296
Chapter 11 Making Photographs as Part of a Research Project: Photo-Documentation, Photo-Elicitation and Photo-Essays 297
11.1 Making photographs as part of a research project: an introduction 297
11.2 Photo-documentation 301
11.3 Photo-elicitation 304
11.4 Photo-essays 317
11.5 Making photographs as part of a research project: an assessment 325
Summary 326
Further reading 327
On the companion website 327
Chapter 12 Ethics and Visual Research Methodologies 328
12.1 An introduction to research ethics and visual materials 328
12.2 Consent, anonymity, copyright 331
12.3 Consent 332
12.4 Anonymity 337
12.5 Copyright 339
12.6 Conclusions: ethics, visual research and contemporary visual culture 340
Summary 343
Further reading 344
On the companion website 344
Chapter 13 Visual Methodologies: A Review 345
13.1 Introduction 345
13.2 Sites, modalities and methods 345
13.3 Mixing methods 349
Useful reading on various visual materials 351
References 354
List of key terms 376
Name Index 378
Subject Index 380