Using the Phone to Sell: How to sell more to more people more often

by Andrew Seaward

Overview

Andrew Seaward has been working around telemarketing and telesales teams for over 30 years. First managing B2B teams and then doing his own telephone prospecting as he built his own training and consultancy business. 

In Using the Phone to Sell: How to sell more to more people more often he sets out these proven selling techniques for a changing world. He offers a solid structure for your calls and gives a liberal sprinkling of tips and shortcuts. Plus, a smattering of often light-hearted lessons learned from making calls over many years.

Here you will learn about

• How to have a good solid structure for your outbound calling
• The most important factor in determining success on the phone - and it's not your sales skills!
• How to build rapport with customers over the phone
• Why being nice really helps
• How to navigate your way around gatekeepers
• When to follow the rules and when to break them
• How to stay successful post-pandemic

Use the lessons from this book to SELL MORE, TO MORE PEOPLE, MORE OFTEN

Product Details

ISBN-13:	9781838345815
Publisher:	Andrew Seaward
Publication date:	02/11/2021
Sold by:	Barnes & Noble
Format:	eBook
Pages:	270
File size:	1 MB

About the Author

Andrew started his working career in the mid '80, having graduated with a marketing qualification. His first role was in product marketing. However, as the telemarketing explosion happened in the mid-1980s, he helped set up and then manage a brand-new B2B telemarketing team. By the age of 25 he was managing a team of 9. He also helped shape the company's in-house marketing database - known now as a CRM. He worked with the Swedish international parent company too to help them establish CRM, direct marketing and telemarketing around the globe. A further role with a British plc in transport and logistics saw him set up 4 divisional telesales teams around the UK. Then as the millennium approached, he set up To Market - a training led consultancy business specialising in helping companies develop their telemarketing, telesales, internal sales and customer service teams. His main route to market at the start was by making his own prospecting telephone calls. He still continues this activity to this day! Born in London, he's now based in leafy Leicestershire. A family man, who is an active participant in sport. He also started another business over 10 years ago - making cocktails, but that's a whole different story!